Brand Tone

professional, passionate, and quality-driven

Brand Values

• •Quality and Excellence
• •Passion for Automobiles
• •Craftsmanship and Restoration
• •Trust and Reliability
• •Customer Satisfaction

Best Practices

• •Always Use "Passionate" and "Expert" Language: Words like "passionnés," "savoir-faire," "experts," and "spécialistes" should be woven into all communications to reinforce their core identity.
• •Highlight the "Why," Not Just the "What": Instead of just saying "we offer painting services," explain the value: "We apply a flawless coat of paint to enhance the visual appeal and protect the structure of your vehicle." This educates the customer and showcases expertise.
• •Showcase, Don't Just Tell: Use high-quality photos and videos of finished projects on social media. The copy should complement the visuals by telling a brief story about the transformation or pointing out a specific detail of the craftsmanship.
• •Maintain a Professional and Clean Aesthetic: All written content, from the website to social media captions, should be grammatically correct, well-structured, and free of slang. This mirrors the clean, impeccable finish they promise on vehicles.
• •Bridge the Gap Between Service and Products: When promoting their services, occasionally mention how their product line helps maintain the results. For example, after a post about a detailed car, add a line like, "Keep this deep gloss for months with our Drippy ceramic sealant, available on our site!" This creates a cohesive brand ecosystem.

Social Perception

Origine Auto is perceived as a high-quality, specialized garage for car enthusiasts, particularly those interested in restoration, bodywork, and painting. The lack of widespread negative reviews, combined with a professional website and a social media feed showcasing impressive work, contributes to a positive and expert perception. They are likely seen as a go-to for complex or delicate jobs where quality is more important than finding the lowest price. The sale of their own branded cleaning products also adds a layer of authority, positioning them as experts in vehicle maintenance from start to finish.

Copy Examples

• •Beyond Repair. Back to Glory. Your classic car is more than just metal and paint; it's a story. At Origine Auto, our passionate craftsmen live for the details that bring that story back to life. From frame-off restorations to period-correct paint, we honor your vehicle's heritage with unmatched expertise. Entrust us with your legend.
• •Your Vision, Our Obsession. Standard is for the other guys. At Origine Auto, we transform your vehicle into a statement. With custom paint mixing and flawless bodywork, we make the impossible a reality. Whether it's a subtle color shift or a bold new look, your dream is our blueprint. Let's create something unforgettable.
• •The Professional's Touch. Bottled. Ever wonder how we get that showroom shine? The secret is out. The same professional-grade formulas our technicians use every day are now available for your garage. Maintain the perfection of our work with the Origine Auto care line. Shop the collection and treat your car like the pros do.
• •It's all in the reflection. Another flawless finish leaves our workshop today. We are obsessed with every detail, from the initial prep to the final polish. This is what passion looks like. #OrigineAuto #Carrosserie #Quebec #AutoDetailing #CustomPaint
• •More Than a Garage. We're Your Car's Guardian. From routine maintenance to complex restorations and insurance claims, Origine Auto is your trusted partner in automotive care. Our certified technicians treat every vehicle as if it were their own. Experience the peace of mind that comes with true expertise. Schedule your appointment today.