Brand Tone

aspirational, educational, and authentic

Brand Values

• •Traceability and Transparency
• •Sustainability and Regenerative Agriculture
• •Ethical Sourcing and Social Impact
• •Exceptional Quality
• •Community

Best Practices

• •Always connect the product back to the core values, emphasizing traceable, sustainably-farmed ingredients that support communities.
• •Weave in elements of the brand's origin story, the farmers' work, or the journey of the spice across all channels to reinforce authenticity.
• •Balance aspiration with accessibility, showcasing high-end recipes while ensuring the tone remains encouraging and achievable for a home cook.
• •Develop a keyword glossary of on-brand words (e.g., "traceable," "regenerative," "terroir," "authentic," "nourish," "elevate") and off-brand words for consistency.
• •Maintain a warm, educational, and authentic voice when engaging with the community, answering questions transparently and acknowledging shared creations.

Social Perception

Origine is perceived as a premium, trustworthy, and mission-driven brand. Customers who value organic ingredients, ethical sourcing, and sustainability are drawn to the company, viewing it as a provider of high-caliber ingredients that elevate home cooking and baking. Its storytelling and transparency build a reputation for authenticity and quality.

Copy Examples

• •(Image: A close-up of gooey, freshly baked cinnamon rolls) The secret to bakery-level bliss at home? It starts at the source. Our traceable Indonesian cinnamon isn’t just a spice; it’s a story of regenerative farming and rich, authentic flavor. Ready to roll up your sleeves and taste the difference? Tap the link in our bio for the full recipe. #OrigineNaturals #TasteTheStory #SustainableSpices
• •From Our Farmers, For Your Family. Discover the exceptional quality of single-origin spices, ethically sourced and delivered with complete transparency.
• •Experience vanilla in its purest form. Our Indonesian Vanilla Extract is crafted from beans grown in harmony with nature by farmers we know and respect. Each drop carries the rich, complex notes of its terroir, bringing a story of sustainable agriculture and authentic flavor directly to your kitchen. Perfect for elevating everything from simple cookies to sophisticated desserts.
• •A Recipe That Heals the Earth?
• •(Video shows quick, satisfying shots of a Chai Crème Brûlée being made) On-screen text: Who's ready to crack that caramel shell? 🍮✨ Voiceover/Caption: Let’s make a Chai Crème Brûlée that’s cozy, creamy, and completely unforgettable. We’re using our organic coconut sugar and a pinch of cinnamon for that perfect, ethically-sourced sweetness. Would you try this? Comment below! #OrigineNaturals #CremeBrulee #OrganicBaking