Brand Tone

Artistic, Authentic, Exclusive, Passionate, Slightly Whimsical & Bold

Brand Values

• •Originality
• •Artistic Integrity
• •Self-Expression
• •Handmade Quality
• •Passion
• •Uniqueness

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., artistic, authentic, exclusive, passionate), including specific words to use and avoid. Share this with anyone creating content.
• •Emphasize Storytelling: Connect with your audience by sharing the inspiration behind pieces, the artistic process, or how the items empower self-expression. Focus on the "why" behind DMarina's creations.
• •Use "You-focused" Language with an Artistic Flair: While highlighting the artist, frame benefits around the customer's desire for uniqueness and expression (e.g., "Express *your* individuality," "This piece allows *you* to...").
• •Maintain Visual and Textual Harmony: Ensure the copy's tone aligns with the visual presentation on the website and social media. The vibrant, artistic visuals should be complemented by equally expressive and creative text.
• •Be Authentic and Passionate: Let DMarina's genuine passion for art shine through in all communications. Avoid generic marketing speak and focus on the unique value and artistic integrity of the handmade items. Consistency in this authentic voice will build trust and resonate with the target audience.

Social Perception

A niche creator of artistic, unique fashion and art pieces, driven by an artist's passion. Appeals to individuals seeking to stand out, art lovers, and those who value craftsmanship over fast fashion.

Copy Examples

• •Product Description (Hand-Painted Jacket): More than a jacket, it's a canvas of your story. Each stroke hand-painted by DMarina, this wearable art piece is as unique as you are. Dare to wear your masterpiece.
• •Social Media Post (Instagram - showcasing a new item): Unleash your inner icon. ✨ New one-of-a-kind [Product Name] just dropped, born from passion and painted by hand. This isn't just fashion, it's wearable art. Ready to tell your story? Link in bio for this exclusive piece.
• •Website Banner: Originals by DMarina: Where Art Meets Soul. Discover unique, handcrafted pieces designed to express your individuality.
• •Email Marketing Subject Line: Your Next Signature Piece Awaits ✨ (It's an Original!)
• •About Us Snippet: At Originals by DMarina, we believe art isn't just to be hung on walls, but to be lived in. Every handmade creation is a testament to fearless originality and the power of self-expression. Wear your art, tell your story.