Tono de Marca

Aspirational and Exclusive; Professional and Direct; Confident and Authentic

Valores de Marca

• •Authenticity
• •Quality and Curation
• •Sophistication
• •Independence

Mejores Prácticas

• •Use a Vocabulary of Sophistication: Consistently use words like "curated," "authentic," "signature," "legacy," "refined," and "uncompromising." This reinforces the brand’s luxury positioning.
• •Maintain a Direct and Confident Tone: Avoid overly playful or casual language. Write clear, declarative sentences that convey information efficiently. The tone should be that of an expert guide, not a hard-selling salesperson.
• •Emphasize Exclusivity and Individuality: Frame products as tools for self-expression. Use phrases like "for the independent mind," "define your scent," or "a mark of distinction" to connect with the customer's desire for uniqueness.
• •Lead with the Brand Name: When describing products from other houses (e.g., Creed, Dior), always ensure the Originals by Dmarina brand is the trusted purveyor. The message is that the *selection* and *guarantee of authenticity* are what your brand provides.
• •Let the Product Speak for Itself: Trust in the power of the brands you sell. The copy should complement, not overshadow, them. Focus on high-quality visuals and pair them with concise, elegant text that highlights the product's name and its core appeal.

Percepción Social

Trusted Retailer; Niche Specialist; Unisex Appeal

Ejemplos de Copy

• •The Art of Scent. The Mark of Individuality. Discover the latest masterpiece from [Niche Brand]. A composition of rare notes designed not just to be worn, but to be experienced. Available now, for the independent mind. #OriginalsByDmarina #NichePerfume #LuxuryScent
• •Your Signature Awaits. Explore a curated world of authentic, luxury fragrances. Find the one that defines you.
• •A Curated Selection, Just for You. True luxury is personal. As a valued member of the Originals by Dmarina family, we invite you to explore our new arrivals from Creed and Maison Francis Kurkdjian. Redefine your collection with uncompromising quality.
• •Beyond Beauty. The Tools of Confidence. Elevate your routine with iconic cosmetics from Charlotte Tilbury, NARS, and Huda Beauty. Authentic products for a flawless finish. Shop the essentials at Originals by Dmarina.
• •The Promise of Originality. In a world of imitations, authenticity is the ultimate luxury. At Originals by Dmarina, our name is our mission. We are committed to providing our clients with a meticulously curated selection of the world's finest genuine perfumes and cosmetics. #BrandPromise #LuxuryRetail #Authenticity