Brand Tone

Professional and Direct, Reliable and Trustworthy, Efficient, Helpful (aspirational, with mixed execution)

Brand Values

• •Authenticity/Quality
• •Efficiency
• •Reliability
• •Customer Focus (stated)
• •Competitive Pricing

Best Practices

• •Prioritize clarity and accuracy: Given the technical nature of repair parts, ensure all descriptions, part numbers, and compatibility information are precise and easy to understand. Avoid jargon where possible, or explain it clearly.
• •Emphasize reliability and authenticity: Consistently use terms like "Genuine OEM," "Authentic," "Original," and "Guaranteed Fit" (where applicable) to reinforce the core value of providing quality parts. Back this up with warranty information.
• •Maintain a professional and direct voice: Keep the language straightforward, helpful, and focused on solving the customer's problem. Avoid overly casual or humorous tones, which might not align with the serious nature of appliance repair for many.
• •Highlight efficiency and speed: Use action-oriented language and frequently mention benefits like "fast shipping," "quick search," and "easy ordering" to appeal to customers needing urgent solutions.
• •Be transparent and supportive in customer service communications: While website copy should be positive, ensure that all communications, especially regarding returns, warranties, or issues, are handled with empathy, clarity, and a consistent tone that aims to be helpful, even when delivering potentially unwelcome news (like policy details). This can help mitigate negative perceptions.

Social Perception

The brand is seen as a quick and often reliable source for OEM parts by many. However, the after-sales service, particularly concerning returns and problem resolution, is a significant area of concern for a portion of its customers, potentially damaging trust despite its A+ BBB rating.

Copy Examples

• •Headline: Get Your Appliances Running Like New. Body: Don't let a broken appliance disrupt your life. Find genuine OEM repair parts at Original Repair Parts and benefit from fast shipping and competitive prices. Fix it right, the first time. Call to Action: Shop Parts Now
• •Headline: The Right Part, Right Away. Body: Why wait? Original Repair Parts offers a vast selection of authentic appliance components with speedy delivery. Search our inventory by model or part number and get what you need, delivered to your door. Call to Action: Find Your Part
• •Headline: Genuine OEM Parts You Can Trust. Body: Ensure longevity and performance with Original Repair Parts. We provide only genuine OEM components, backed by our commitment to quality and a long-term warranty. Repair with confidence. Call to Action: Learn About Our Quality Promise
• •Headline: Appliance Repair Made Simple. Body: From refrigerators to dryers, find every part you need in one place. Original Repair Parts makes your DIY repair projects easier with genuine parts, an easy-to-navigate website, and dedicated support. Call to Action: Browse Appliance Categories
• •Headline: Fast Shipping on All Orders. Body: Need that part urgently? Original Repair Parts prioritizes getting your genuine OEM components to you quickly. Experience our hassle-free delivery and get your appliance back in action sooner. Call to Action: Track Your Order