Brand Tone

Enthusiastic and Aspirational, Friendly and Approachable, Promotional and Direct, Confident, Trendy and Current

Brand Values

• •Fashion Appeal/Style
• •Quality
• •Fair Price/Affordability
• •Customer Inspiration
• •Accessibility
• •Trendiness

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your tone (enthusiastic, friendly, confident, trendy) with examples of "do's and don'ts" for all team members who create content.
• •Use Emojis Consistently and Appropriately: Continue using emojis like ✨, 💖, 🎉, 😉, and 🛍️ that align with the enthusiastic and friendly tone, but avoid overuse or inappropriate contexts.
• •Maintain an Engaging Question-Based Approach: Continue asking questions in social media captions ("What's your favorite?", "Who's excited?") to encourage interaction and maintain an approachable feel.
• •Focus on Inspirational and Positive Language: Use words that uplift and excite, such as "inspire," "beautiful," "stunning," "fabulous," "love," "fresh," and "radiant," aligning with the aspirational aspect of the brand.
• •Train Your Customer Service Team: Ensure that anyone interacting with customers, especially in DMs or comments, uses the same friendly, helpful, and enthusiastic tone as the marketing copy. This reinforces the brand personality at all touchpoints.

Social Perception

Positive (among engaged followers), Responsive, Fashionable and Desirable, Reliable (based on lack of prominent negative reviews)

Copy Examples

• •✨ Ready to turn heads? ✨ Our new 'Sol Radiante' dress just dropped, and it's pure sunshine! Perfect for that weekend vibe or making any day brighter. 😉 Who else is obsessed? Let us know below! 👇 #OriginalModaBrasil #NewCollection #SummerDress #LookDoDia #ModaFeminina
• •💖 Spoil yourself with a fresh look! 💖 At Original Moda Brasil, discover stunning, quality fashion that makes you feel amazing – all at a price you'll love! 😍 Shop our latest arrivals and inspiring collections now! 👉 [Link to website] #FashionBrazil #StyleInspo #NewCollection #MustHave
• •🎉 SALE ALERT! 🎉 Your favorite styles are now even more irresistible! Get up to 40% OFF on selected items. Don't miss out on these beautiful looks – inspire your wardrobe for less! Shop now! 🛍️ #OriginalModaBrasil #Promo #FashionSale
• •🌸 Fresh & Fabulous: Your New Favorite Look Awaits! (Inside Original Moda Brasil) Email Body Snippet: Hey fashion lover! Get ready to fall in love all over again. Our brand new collection is here, bursting with inspiring pieces designed to make you shine. ✨ Explore beautiful dresses, chic tops, and more – all with the quality and style you expect from Original Moda Brasil.
• •(Image: Two different stylish outfits) Weekend mood: Which Original Moda Brasil look is inspiring you today? 🤔 Vote now! 🔥 Look 1 or ✨ Look 2? #StyleChallenge #OOTD #FashionFun