Tono de Marca

Reclamatory & Confident, Authentic & Proud, Educational & Purpose-Driven, Inclusive.

Valores de Marca

• •Cultural Reclamation
• •Authenticity & Storytelling
• •Sustainability
• •Community & Empowerment
• •Innovation

Mejores Prácticas

• •Lead with the "Why": Every piece of copy, from a tweet to a product description, should connect back to the brand's core mission of cultural reclamation and storytelling. Explain the meaning behind the designs.
• •Use a Tone of Ownership: Employ strong, confident, and declarative language. Use phrases like "Our Story," "Our Land," and "Our Designs." The brand is the authority on its own culture.
• •Educate, Don't Just Announce: Frame product launches and announcements as opportunities to educate the audience about a specific tradition, story, or cultural concept. This adds value beyond the product itself.
• •Embrace the Founder's Voice: The personal journey of the founder is a powerful brand asset. Weaving in his story of resilience, creativity, and healing adds an undeniable layer of authenticity that cannot be replicated.
• •Be Unapologetically Niche: Do not dilute the message to appeal to everyone. The brand's strength lies in its specific, powerful point of view. The copy should reflect this, targeting those who respect and seek out authenticity.

Percepción Social

Within relevant media and the Indigenous fashion community, Original Landlords is perceived as a vital and respected voice, a positive force for cultural representation and authenticity. Among the general consumer market, due to limited widespread social media presence or public reviews, the brand is likely viewed as a niche, art-driven label.

Ejemplos de Copy

• •This isn't just a graphic. It's a story woven in thread. Our 'Sky-Watcher's Map' tee honors the star knowledge passed down through generations. It’s a reminder that our guidance has always been written in the land and the sky. Wear the legacy. #OriginalLandlords #IndigenousDesigns #NotAStrend
• •WE ARE THE ORIGINAL LANDLORDS. This is our story, our land, our design.
• •Carry more than just your gear. Carry a statement. The '22 Tribez' backpack features designs representing the resilience and diversity of our nations. Every strap and stitch is a piece of our journey. Built for the modern warrior navigating the concrete canyons.
• •Tired of Culture Vultures? Wear the Real Thing.
• •Fashion has borrowed from our culture for too long. It's time to take it back. Original Landlords is a 100% Native-owned brand creating authentic, powerful designs that challenge the status quo. Shop the collection and support Indigenous creators. Link in bio.