Brand Tone

Inspirational, Friendly, Passionate, Helpful

Brand Values

• •Personalization
• •Inspiration
• •Quality
• •Customer-centricity
• •Passion for Home
• •Belgian Lifestyle
• •Creating a 'Home Feeling'

Best Practices

• •Focus on the emotional connection to home and creating a sense of belonging.
• •Highlight the unique and curated nature of the products.
• •Use storytelling to showcase the Belgian lifestyle and design.
• •Emphasize the personalized service and 'best-friend' approach.
• •Maintain a consistent visual aesthetic that reflects minimalism, functionality, and attention to detail.

Social Perception

Positive, Reliable, Inspirational, Quality-focused, Belgian-Lifestyle-oriented

Copy Examples

• •Transform your house into a home that tells your story.
• •Discover unique pieces that reflect your personality and style.
• •Let us guide you in creating a space where you truly feel at home.
• •Experience the warmth and charm of Belgian design in your own living space.
• •We're here to help you every step of the way, like a friend offering advice.