Tono de Marca

Professional, Scientific, and Respectful

Valores de Marca

• •Heritage and Legacy
• •Authenticity
• •Scientific Foundation
• •Vitality and Well-being
• •Discretion and Trust

Mejores Prácticas

• •Prioritize Heritage Over Hype: Always lead with the history of Dr. Ana Aslan and the product's Romanian origins. This is the brand's strongest asset. Avoid 'miracle cure' language and focus on its legacy.
• •Use a Clinical Lexicon: Employ words like 'formula,' 'protocol,' 'cellular,' 'systemic,' 'metabolism,' and 'researched.' This reinforces the scientific and professional tone. Make medical claims cautiously, using words like 'supports,' 'aids,' and 'promotes.'
• •Emphasize Authenticity and Purity: Consistently use 'original,' 'genuine,' and 'authentic.' Mention that products are sourced directly from Romania to build trust and address customer concerns about counterfeits.
• •Speak to a Discerning Audience: Write for an educated consumer who has likely already researched the product. The copy should be informative and respectful, not condescending or overly simplistic.
• •Maintain a Discreet and Professional Aesthetic: Ensure all marketing materials—from the website to email communications—are clean, professional, and devoid of flashy graphics or social media gimmicks. This aligns with the brand’s value of privacy and trust.

Percepción Social

Niche Product with a Cult Following, Controversial and Disputed, a Symbol of National Pride (in Romania), and a High-Stakes Purchase for consumers.

Ejemplos de Copy

• •Experience the original Gerovital H3, a therapy developed and refined over decades. Our formula is designed to support cellular health and systemic vitality, based on the pioneering research of its founder.
• •Since the 1950s, Gerovital H3 has been a trusted name in healthy aging. We are dedicated to providing the genuine formula of Dr. Ana Aslan, ensuring the heritage and integrity of this renowned Romanian therapy.
• •In a market of imitations, authenticity matters. We provide only the original Gerovital H3 tablets and injections, shipped discreetly from Romania. Invest in your long-term well-being with the formula that has stood the test of time.
• •Gerovital H3 is formulated to do more than address external signs of aging. It works at a cellular level to promote mental clarity, physical stamina, and overall systemic balance, helping you maintain your quality of life.
• •Our commitment is to the preservation of Dr. Ana Aslan's work. We guarantee that every product is authentic, manufactured according to the strict, original specifications for maximum efficacy.