Brand Tone

Artisanal & Craft-Oriented, Quality-Focused & Enduring, Customer-Centric & Accommodating, Authentic & Down-to-Earth, Understatedly Confident

Brand Values

• •Craftsmanship & Quality
• •Durability & Longevity
• •Customization & Personalization
• •Authenticity & Tradition
• •Customer Satisfaction
• •Functionality & Aesthetics

Best Practices

• •Prioritize "Handmade" and "Solid Wood": Ensure these terms are emphasized in product descriptions, social media posts, and website copy.
• •Highlight Durability and Longevity: Continuously reinforce the message that this furniture is "built to last," an "investment," and an antidote to "throwaway culture."
• •Emphasize Customization and Personal Service: Make it clear that customers can request modifications or bespoke pieces. Use inviting language like "Tell us your vision," or "Made to your specifications."
• •Maintain an Authentic, Slightly Rustic, and Warm Voice: Avoid overly corporate or slick marketing jargon. Let the passion for craftsmanship shine through.
• •Showcase Customer Satisfaction and Real Homes: Use testimonials and user-generated content to let the quality and appeal of the furniture speak through the experiences of others.

Social Perception

Highly Positive, Valued for Bespoke Options, Seen as Good Value for Quality, Trusted & Reliable, Associated with Timeless Style

Copy Examples

• •Headline: Built by Hand, Designed for Life. Body: Discover furniture that tells a story. At Original Crate Furniture, each piece is lovingly handcrafted in our Dorset workshop, using time-honored carpentry techniques and the finest solid wood. Create a home filled with character and quality that will last for generations.
• •Headline: Your Home, Your Style, Our Craft. Body: Don’t just furnish your space – make it uniquely yours. We specialize in bespoke, solid wood furniture, tailored to your exact needs and vision. From custom dimensions to your perfect painted finish, let's create something beautiful together.
• •Headline: Beyond the Flatpack: Invest in Enduring Quality. Body: Tired of furniture that doesn’t last? Our pieces are built with integrity, from solid wood, designed to be a cherished part of your home for years to come. Experience the difference true craftsmanship makes.
• •Headline: From Our Dorset Workshop, To Your Hallway. Body: Imagine a welcoming hallway featuring a handcrafted coat rack and shoe bench, built just for you. Our Classic Collection combines timeless design with everyday practicality, all made with passion in the heart of Dorset.
• •Headline: More Than Just Furniture – It's a Piece of Dorset. Body: Each Original Crate Furniture item carries the mark of authentic British craftsmanship. We pour care and attention into every detail, ensuring your new furniture is not only beautiful and functional but also a testament to lasting quality.