Brand Tone

Curated & Artistic, Exclusive & Niche, Modern & Edgy, Informative & Appreciative (especially regarding art/culture), Understated & Confident

Brand Values

• •Authenticity
• •Exclusivity
• •Art & Craftsmanship
• •Cultural Connection
• •Originality
• •Quality

Best Practices

• •Emphasize Exclusivity and Authenticity: Always highlight what makes the products unique – their Japanese origin, the craftsmanship, or the limited nature of artist collaborations. Use words like "exclusive," "authentic," "curated," "handpicked," "limited edition."
• •Maintain an Artistic and Elevated Tone: Avoid overly casual slang or generic marketing phrases. The language should reflect the artistic and cultural value of the items. Think sophisticated, informed, and appreciative.
• •Focus on Storytelling: Briefly tell the story behind a product or collaboration. Who is the artist? What is the Japanese cultural significance? This adds depth and reinforces brand values.
• •Keep it Visually Connected: Ensure copy complements the clean, modern, and artistic imagery. Short, impactful headlines and concise descriptions often work best, allowing the visuals to also communicate.
• •Speak to the Discerning Individual: Address the customer as someone who appreciates art, culture, and individuality. The copy should resonate with a desire for unique self-expression rather than following fleeting trends.

Social Perception

High-quality, niche provider of unique, art-focused streetwear and items with a strong Japanese influence. Customers likely perceive the brand as a destination for discovering distinctive pieces that are not mass-produced. Appeals to a discerning customer base that prioritizes uniqueness and artistic merit over fast fashion trends.

Copy Examples

• •Headline: Beyond Mainstream. Discover ORIGINAL+. Body: Explore exclusive collections from Japan and groundbreaking artist collaborations. Wear art. Define your own style. #OriginalPlus #JapaneseStreetwear #ArtFashion
• •Headline: Curated for the Individual. Body: ORIGINAL+ brings you a selection where every piece tells a story. From the heart of Japanese underground culture to your wardrobe. Authenticity in every thread. #WearOriginal #ExclusiveDrops #ArtisanCrafted
• •Headline: Art You Can Wear. Stories You Can Tell. Body: We partner with visionary artists to transform fashion into a canvas. Limited edition. Infinitely original. Experience the new wave of wearable art. #ArtistCollab #LimitedEdition #StreetCulture
• •Headline: The Craft of Exclusivity. Body: At ORIGINAL+, we believe in the power of the unique. Sourced from Japan, designed with artists, chosen for you. Elevate your collection. #OriginalityIsPlus #JapaneseDesign #FutureVintage
• •Headline: ORIGINAL+: Where Culture Meets Closet. Body: Dive into a world of authentic Japanese streetwear and exclusive artist-designed pieces. For those who seek more than just clothing – they seek identity. Find yours. #StreetStyle #ArtAndCulture #Originality