Brand Tone

Personal, Authentic, Eco-Conscious, Caring, Simple, Direct, Passionate, and Proud, speaking as an individual artisan sharing their craft.

Brand Values

• •Sustainability
• •Artisanal Craftsmanship
• •Local Production
• •Quality and Durability
• •Practicality

Best Practices

• •Write in the First Person: Use "I" and "my" to maintain the personal, artisan-to-customer connection. Phrases like "I chose this fabric because..." or "From my workshop..." reinforce authenticity.
• •Tell the Story Behind the Product: Go beyond specifications. Explain why a product was created, the care that went into making it, or how it helps create a more sustainable lifestyle. This adds value and emotional connection.
• •Emphasize the 'Handmade' and 'French' Aspect: These are your strongest differentiators. Weave "fait main," "artisanale," "créé en France," and "dans mon atelier" into product descriptions, social posts, and the 'About' page.
• •Focus on Sustainable Benefits: Connect features to values. A "reusable wipe" becomes "a way to be gentler on your skin and the planet." A "durable brush" is "an investment in a zero-waste kitchen."
• •Engage with a Personal Voice: When responding to comments or questions on social media, maintain the friendly, direct, and personal tone of the brand. Thank customers by name and answer as the creator, not as a generic customer service department.

Social Perception

Origifil is perceived as a small, trustworthy, and ethical business. Customers view the brand as authentic, offering high-quality, handmade products from France, and operating responsibly with a focus on ethical and eco-friendly practices.

Copy Examples

• •Créations uniques pour un quotidien durable. Fait main pour vous, dans mon atelier en France.
• •Tired of waste? I created this set of washable paper towels to bring a touch of durable beauty to your kitchen. Each sheet is carefully sewn in my workshop from soft, absorbent cotton. They are not only economical but also a small, gentle gesture for our planet. Adopt a new habit, one beautiful fabric at a time.
• •Look what just arrived at the workshop! I'm so excited to start crafting your favorite items with this beautiful new fabric. I can already picture it as a set of kitchen wipes or a lovely book pouch. What would you like to see me create with it? Let me know in the comments! #faitmain #nouveauté #madeinfrance
• •Origifil ✨ | Textile creations, handmade in my French workshop. 🌿 Sustainable, durable, and unique items for your home. 👇 Shop handmade.
• •From my workshop to your home, with a little something extra...