Brand Tone

Passionate and Authentic

Brand Values

• •Ethical Empowerment
• •Cultural Preservation
• •Authenticity and Craftsmanship
• •Quality and Timelessness
• •Connection and Gratitude

Best Practices

• •Lead with the "Why": Always begin by rooting the product in the brand's core mission. Before describing what an item is, explain why it matters—its connection to an artisan, a tradition, or a community.
• •Spotlight the Artisan: Whenever possible, tell the specific story of the person or co-op behind a product. Using names, regions, and details about their craft humanizes the brand and reinforces authenticity.
• •Use Evocative, Sensory Language: Employ words that convey craftsmanship and culture, such as "woven," "hand-painted," "vibrant," "legacy," "heritage," and "timeless." This elevates the product beyond a simple commodity.
• •Educate Your Audience: Briefly explain the cultural significance of a particular design, material, or technique (e.g., the meaning of a specific embroidery pattern or the history of Talavera). This adds value and deepens the customer's appreciation.
• •Maintain a Tone of Respectful Partnership: Frame the relationship with artisans as a collaboration, not charity. Use language that positions them as skilled, creative partners and the brand as a proud platform for their work.

Social Perception

Customers perceive the brand as a trusted source for beautiful, high-quality, and authentic artisanal products, valuing aesthetics, craftsmanship, and cultural connection. The general public's perception is limited due to niche status, but interactions align with stated values of ethics and cultural appreciation.

Copy Examples

• •Woven with legacy, designed for today. Our new Ariana Midi Dress is handcrafted by artisans in Oaxaca, where every stitch tells a story of tradition and strength. Wear a piece of their history. #OrigenMexico #HechoConAmor #EthicalFashion
• •More than just jewelry, these Talavera earrings are a vibrant celebration of Mexican artistry. Hand-painted by our partner artists in Puebla, your purchase directly supports the preservation of their craft and empowers their families. Timeless, elegant, and ethically made.
• •Tired of fast fashion? Discover the beauty of handmade. Origen México brings you ethically sourced artisanal goods from the heart of Mexico. Shop our collection and wear a story of culture, quality, and respect.
• •Meet the Hands Behind Your Handbag
• •Beauty that gives back. For us, fair trade isn't a trend—it's our foundation. We're proud to partner directly with artisans across Mexico, ensuring they earn a fair wage to build a brighter future. Thank you for being a part of their journey.