Brand Tone

Sophisticated and modern, artisanal and knowledgeable, authentic and refined.

Brand Values

• •Quality & Craftsmanship
• •Natural & Pure
• •Heritage & Modernity
• •Functionality & Performance
• •Simplicity & Purity

Best Practices

• •Lead with Sophistication: Always use refined language. Swap "strong" for "firm" or "uncompromising." Swap "smells good" for "features a tranquil scent profile." The language should reflect the premium quality of the product.
• •Weave in the Heritage: Mention "Taiwan," "Artisanal," "Handmade," or specific cultural elements like "Long Jing tea" to reinforce the brand's unique origin story and authenticity.
• •Focus on Natural Ingredients & Benefits: Consistently highlight the use of organic and natural ingredients (e.g., Argan oil, ECOCERT certification). Frame them not just as features, but as benefits for hair health and purity.
• •Use Sensory Language: Describe the scents and textures in detail. Use words like "clean," "tranquil," "subtle," "earthy," and "refreshing" for fragrances, and "supple," "matte," "pliable," and "lightweight" for product feel.
• •Maintain a Minimalist Ethos: Keep copy clean, direct, and uncluttered, just like the brand's packaging. Avoid hype, exclamation points, or overly casual slang. The confidence should come from the product's quality, not from loud claims.

Social Perception

Perceived as a high-end niche brand that is effective and reliable, aesthetically pleasing with unique tea-inspired scents, and authentically Taiwanese.

Copy Examples

• •The Art of Hold. The Scent of Tradition. Introducing the new ORIEN’T Reserve Blend. Formulated with rare Oolong tea extracts and organic Jojoba oil to deliver uncompromising texture and a supple, matte finish. Crafted for the discerning individual. Available now. #OrientGrooming #ArtisanalHold #TaiwanCraft
• •Effortless Structure. Natural Finish. Sculpt a masterpiece. Our Texture Paste provides a flexible, all-day hold with a clean, natural feel. Infused with our signature tea scent for a moment of calm in your daily ritual.
• •Your Style, Refined. In a world of noise, find your focus. ORIEN’T hair clays are engineered in Taiwan with natural botanicals to give you the control you need and the subtle, sophisticated scent you deserve. Elevate your grooming. Shop the collection.
• •Back in stock: The Scent of Long Jing. By popular demand, our limited edition Long Jing Pomade is back. Inspired by the revered green tea, its fragrance is clean and tranquil. Its hold is firm and reliable. Seize this small-batch release before it disappears again.
• •Capture the Essence of the Orient. More than a candle, it's an atmosphere. Hand-poured in Taiwan using 100% natural soy wax and infused with the tranquil notes of Bergamot, Jasmine, and Black Tea. Transform your space into a sanctuary of calm. Burn time: 45+ hours.