Brand Tone

Appreciative & Respectful, Calm & Serene, Informative & Evocative, Accessible & Inviting, Conscious & Responsible

Brand Values

• •Authenticity & Craftsmanship
• •Cultural Appreciation
• •Quality & Uniqueness
• •Sustainability & Ethical Practices
• •Accessibility & Everyday Luxury
• •Serenity & Beauty

Best Practices

• •Emphasize Origin and Craftsmanship: Always highlight where products come from (e.g., "Made in Japan," "Handcrafted in Gifu Prefecture") and the skill involved in their creation. Use words like "artisan," "traditional techniques," "hand-dipped," "skillfully crafted."
• •Use Evocative and Sensory Language: Describe items in a way that appeals to the senses and emotions. Words like "serene," "calm," "beautiful," "unique," "captivating," "thoughtfully selected" align with the brand's perceived atmosphere.
• •Incorporate Key Philosophies (like 'Wabi Sabi'): When relevant, weave in concepts like 'Wabi Sabi' to explain the beauty in imperfection and the uniqueness of handcrafted items. This adds depth and educates the customer.
• •Maintain a Respectful and Appreciative Voice: Whether talking about products, artisans, or cultural heritage, the tone should always be respectful and demonstrate a genuine appreciation.
• •Be Authentic and Transparent (especially regarding sustainability): Clearly communicate efforts towards sustainability and ethical sourcing. This builds trust and resonates with the brand's values. Avoid greenwashing by being specific about actions taken (e.g., "100% recycled tissue paper," "repurpose crates").

Social Perception

Customers and media perceive Orient: Homeware + Gifts as a source for beautiful, unique, and high-quality Asian-inspired homewares, especially Japanese ceramics. The store is seen as a place of "calm and serenity." There's an appreciation for the handcrafted nature of the products and the story behind them (e.g., the 'Wabi Sabi' philosophy). The connection to the co-owner's restaurant and the in-house food brand (Asian Food Republic) adds another layer of authenticity and positive association. The commitment to sustainability is likely viewed positively by conscious consumers. Overall, the perception is that of a curated, thoughtful brand offering items that are both beautiful and meaningful.

Copy Examples

• •Instagram Post (New Ceramic Arrival): "Embrace the art of imperfection. ✨ Our latest collection of handcrafted Japanese teacups has arrived, each piece uniquely shaped and glazed by master artisans in Gifu. Discover the quiet beauty of 'Wabi Sabi' and bring a moment of calm to your daily ritual. #OrientNZ #JapaneseCeramics #Handcrafted #WabiSabi #MindfulLiving"
• •Facebook Ad (Gift Focus): "Looking for a gift that tells a story? At Orient, discover unique homewares and gifts, from serene Japanese tableware to luxurious NZ-made body care. Each item is chosen for its quality, craftsmanship, and ability to bring a little beauty into the everyday. Shop consciously, gift thoughtfully. Visit us in Wellington or online. [Link] #OrientGifts #UniqueHomewares #ShopLocalNZ #ThoughtfulGifting #ModernAsian"
• •Website Banner (Sustainability Focus): "Beauty that doesn't cost the Earth. We're committed to sustainable practices, from our recycled packaging to supporting local artisans and Japanese makers. Discover homewares with a conscience. [Link to Sustainability Page] #OrientSustainable #EcoConsciousHome #HandmadeWithCare #NZOwned"
• •Product Description (Example - Japanese Bowl): "Crafted from mineral-rich clay sourced near ancient kilns in Gifu, this exquisite bowl is a testament to generations of Japanese pottery tradition. The unique, hand-dipped glaze offers subtle variations in tone, ensuring no two pieces are exactly alike – a celebration of true 'Wabi Sabi'. Perfect for your morning matcha or as a serene addition to your table. Dimensions: X cm. Care: Gentle handwash recommended. #MadeInJapan #ArtisanMade #HomeDecor"
• •Email Newsletter Snippet (New Collection): "Step into a world of serene beauty. Our new 'Modern Asian' collection has arrived, featuring hand-selected pieces that blend timeless tradition with contemporary style. From intricately designed tableware to calming home fragrances, find something special to enrich your space and soothe your soul. Explore the collection: [Link] #OrientHomewares #NewCollection #AsianInspired #HomeSanctuary"