Tono de Marca

Passionate, educational, and confidently specialist. It adopts the voice of a trusted expert and fellow tea lover, using descriptive and evocative language while remaining accessible and welcoming.

Valores de Marca

• •Authenticity & Tradition
• •Curated Quality
• •Expertise & Education
• •Trust & Reliability
• •Passion

Mejores Prácticas

• •Lead with Passion, Support with Facts: Always start from a place of genuine love for the tea. Use evocative, sensory language to describe the experience, then back it up with specific details about its origin, processing, or cultural significance.
• •Educate, Don't Just Sell: Frame product descriptions and social posts as opportunities to teach. Whether it's explaining a tea's history, a brewing technique, or a key feature like "Golden Flowers," position the brand as a guide.
• •Embrace the "Less is More" Philosophy: Use the brand's core value of "Less tea, more truth" in the copy. Talk openly about the selective curation process. This builds trust and justifies the focus on a smaller, specialized catalog.
• •Speak as a Peer, Not a Corporation: Maintain a personal and approachable voice. Use "we" to refer to the team, share stories from the teahouse, and engage directly with customer questions in a helpful, non-corporate manner, just as they do on tea forums.
• •Anchor Everything in Authenticity: Consistently reference the teas' specific origins (e.g., "Fuding," "Jingyang," "Wuyi Mountains"). Use the Chinese pinyin for tea names and concepts where appropriate, reinforcing the brand's deep connection to Chinese tea culture.

Percepción Social

Overwhelmingly positive, aligning with its stated values. Perceived as a source of high-quality, authentic Chinese tea with excellent customer service, trustworthiness, and knowledge. The brand's specialization and World Tea Champion award further solidify its reputation as a top-tier supplier, fostering a strong sense of community and trust.

Ejemplos de Copy

• •Journey to the misty peaks of the Wuyi Mountains with every sip. This isn't just a collection; it's an education in 'Yan Cha' (Rock Tea). We've personally selected nine distinct varieties that capture the mineral-rich 'rock rhyme' of this legendary terroir. From the roasted, floral notes of Rou Gui to the enduring complexity of Da Hong Pao, discover the authentic taste we fell in love with. We follow the leaf, not trends.
• •Behold the 'Golden Flowers' (金花). These delicate golden specks are not a flaw, but the heart of true Fu Brick tea. This beneficial microbe, *Eurotium cristatum*, is a mark of skilled fermentation, transforming the leaves into a brew that is remarkably smooth and sweet. It's a testament to a craft we are proud to share. Taste the tradition. #Orientaleaf #FuBrickTea #GongfuTea #TeaCulture #ChineseTea #KnowYourTea
• •Tired of trendy tea blends? Drink real tea. Small-batch, single-origin Chinese teas, chosen by experts who drink them every day. Discover Orientaleaf.
• •An Award-Winning Tea We Have to Share With You
• •Our story didn't start in a boardroom. It began in a small Xi'an teahouse in 2018, among friends, over countless cups of tea. We don't source what's popular; we share what we love. Each leaf tells a story of its origin, its craft, and our passion. This is our promise: no compromises, just real Chinese tea.