Brand Tone

Passionate, Authentic, Informative & Helpful, Inspiring, Approachable & Friendly, Quality-Conscious

Brand Values

• •Authenticity: Providing genuine Asian products and flavors.
• •Quality: Offering a curated selection of high-standard ingredients.
• •Culinary Exploration & Discovery: Encouraging customers to discover or rediscover Asian cuisine and experiment with new tastes.
• •Passion for Asian Food Culture: Sharing the richness and diversity of Asian culinary traditions.
• •Customer Centricity: Aiming for customer satisfaction through product variety, information, and service.
• •Accessibility: Making Asian ingredients readily available online for the French market.

Best Practices

• •Speak with Passion and Enthusiasm: Let your love for Asian cuisine shine through. Use vivid, descriptive language that evokes taste, aroma, and texture.
• •Emphasize Authenticity and Origins: Highlight where products come from or their traditional uses. This builds trust and caters to customers seeking genuine experiences.
• •Inspire Culinary Exploration: Encourage customers to try new things. Frame products not just as items, but as keys to new dishes, flavors, and cultural experiences.
• •Be Genuinely Helpful and Informative: Provide clear product information, practical cooking tips, and easy-to-follow recipes. Answer customer questions thoroughly and kindly.
• •Foster a Sense of Community: Engage with your audience, share their culinary successes, and use language that makes them feel part of a shared passion for Asian food. Use "we" and "you" to create a connection.

Social Perception

A reliable source for Asian groceries, Specialists in Asian cuisine, A provider of authentic ingredients, Helpful and inspiring, A convenient option

Copy Examples

• •Unlock the soul of [Region] cuisine. Introducing our hand-picked [Spice Name] – your secret to authentic [Dish Name] and an unforgettable taste adventure. Explore the flavor, share the passion. #OriencoAuthentic
• •Dreaming of a perfect Pad Thai? We've got you! Our latest recipe breaks down this beloved classic step-by-step, using the freshest ingredients from Orienco. Get ready to delight your senses! Link in bio for the full culinary journey. #OriencoRecipes #TasteOfThailand
• •Your Asian Culinary Adventure Starts Here. Discover authentic ingredients, explore vibrant flavors, and create unforgettable meals with Orienco – your trusted partner in Asian gastronomy.
• •Taste the Tradition: Special Savings on Your Favorite Asian Essentials!
• •Look at this incredible [Dish Name] whipped up by @[UserHandle] using Orienco goodies! We're so inspired by your culinary creations. Keep sharing your masterpieces with #OriencoCommunity! What are you cooking this week?