Brand Tone

Passionate, Cultured, and Appreciative

Brand Values

• •Cultural Heritage & Appreciation: A deep-seated passion for Persian and Iranian art and culture, and a desire to share it globally.
• •Artistic Excellence & Originality: Commitment to creating unique, original, and high-quality artwork with a contemporary twist on traditional designs.
• •Passion & Dedication: Putting "hearts and souls into each product" they design, driven by a love for their craft.
• •Customer Satisfaction & Service: Striving for 100% customer satisfaction through high-quality products and responsive, friendly service.
• •Quality Craftsmanship: Emphasis on premium materials and vibrant, lasting prints for both phone cases and wall art.

Best Practices

• •Embrace Storytelling: Infuse copy with the narrative of Persian art, the founders' passion, and the cultural significance behind the designs. This adds depth and resonates with the "Cultured" and "Passionate" aspects of the tone.
• •Use Evocative & Sensory Language: Describe the art with words that appeal to beauty, tradition, and emotion (e.g., "timeless elegance," "vibrant history," "intricate details," "whispers of ancient tales").
• •Maintain a Warm and Respectful Voice: Address the audience with warmth and appreciation. When talking about the art or culture, do so with respect and a clear love for the subject.
• •Highlight Craftsmanship and Quality: Consistently mention the dedication to quality materials, detailed artistry, and the unique blend of traditional and modern techniques. This reinforces the value of the products.
• •Connect with Cultural Identity (Authentically): When appropriate, use terms and references that resonate with those familiar with Persian/Iranian culture, while also making it accessible and intriguing for a broader audience. Ensure this is always done authentically and respectfully.

Social Perception

Customers generally perceive ORIAVI very positively, seeing them as offering high-quality products, excellent customer service, a cultural connection, trustworthiness, and artistic uniqueness.

Copy Examples

• •Immerse yourself in the timeless beauty of Persian artistry, now designed to embrace your daily tech. ✨ Our new collection of phone cases is here, each piece a whisper of ancient tales and a testament to intricate craftsmanship. Carry a masterpiece in your pocket. #ORIAVI #ArtInYourPocket #PersianArt #UniquePhoneCase #CultureInspired
• •Let Your Walls Tell a Story of Heritage and Passion. Discover ORIAVI’s exclusive collection of Persian and Iranian wall art – where every stroke is a tribute to a rich cultural legacy, crafted with love to inspire your space. [Shop Now Button]
• •From ancient script to modern elegance. ✨ Watch as passion takes form in our Persian calligraphy art. Each curve, each line, a dedication to a timeless tradition. What story does this piece tell you? #ORIAVIart #PersianCalligraphy #ArtLovers #CulturalHeritage #Handcrafted
• •A Gift from Our HeART to Your Home. At ORIAVI, we pour our passion for Persian culture into every creation. As a thank you for being part of our journey, enjoy [discount/offer] on our curated collection of art that speaks to the soul. We hope our pieces bring as much joy to you as crafting them brings to us. [Link to Offer]
• •Contemporary visions rooted in ancient beauty. Explore ORIAVI's modern Iranian art collection, where tradition meets a fresh perspective. Each piece is a celebration of culture, designed to enrich your world with unique artistry and passionate expression. #ORIAVI #IranianArt #ModernPersianArt #WallArtDecor #ArtisticHome