Brand Tone

aspirational, serene, and sensory

Brand Values

• •Atmosphere & Well-being
• •Quality & Design
• •Sensory Experience
• •Accessibility

Best Practices

• •Develop a "Sensory Lexicon": Create a go-to list of words related to smell, mood, and texture (e.g., revitalizing, serene, warm, crisp, smooth, bright, calming, energizing, subtle, rich). Use this list to ensure all product descriptions and social media posts maintain a consistent and evocative tone.
• •Focus on the "Why," Not Just the "What": Instead of just stating the fragrance notes (the "what"), focus on the feeling or moment the scent creates (the "why"). Frame copy around experiences like "unwinding after a long day," "creating an inspiring workspace," or "welcoming guests with a warm scent."
• •Use "Invitation" Language: Employ welcoming and gentle language that invites the customer into an experience. Use phrases like "Discover the scent of...," "Let our fragrance transform...," "We invite you to...," making the brand feel like a helpful guide to a more pleasant life.
• •Maintain a Calm & Clean Visual and Textual Layout: Ensure that all written content Gfrom website descriptions to social media captions Gis presented in a way that is easy to read, with ample white space. This minimalist approach mirrors the brand's clean aesthetic and reinforces the value of serenity.
• •Align All Communications with "Atmosphere": Whether writing an ad, a social media post, or a customer service response, ensure the language ties back to the core value of creating a beautiful atmosphere. Even in a return policy email, the tone should remain calm, helpful, and aligned with the brand's serene identity.

Social Perception

The public perceives ORGANIC SPA B2C CL as a reliable provider of pleasant and aesthetically pleasing home fragrance products. Customers seem to appreciate the variety of scents and the modern product design. The brand is generally seen as a good-quality, mid-range option for home aromatization. The lack of significant negative public feedback suggests a consistent and satisfactory customer experience, although the mixed rating on some products indicates there may be some variance in customer expectations versus product performance (e.g., scent longevity or intensity).

Copy Examples

• •Pause. Breathe. Reset. Introducing our new White Tea & Ginger soy candle. A delicate infusion to bring clarity and calm to your favorite corner. Let the subtle warmth transform your space into a sanctuary. Discover the scent of tranquility. Link in bio. #OrganicSpa #HomeSanctuary #NewScent #Aromatherapy #Chile
• •Your home is your story. Tell it with a fragrance that feels like you. Our Verbena & Fresias diffuser offers a constant, subtle scent of blooming gardens to energize and refresh your space, day after day. Shop the collection now and enjoy free shipping on orders over $50,000.
• •Hello [Name], isn't it time your home felt as relaxing as you deserve? This weekend, we invite you to explore our most-loved fragrances, designed to melt away stress and create moments of pure calm. From the sweet embrace of Vanilla to the fresh burst of Watermelon & Cucumber, find the perfect aroma to accompany your moments of peace.
• •The Art of Atmosphere. Elevate your everyday with fragrances that transform your house into a home.
• •ORGANIC SPA. Your personal oasis.