Brand Tone

approachable, light-hearted, passionate, informative, and joyful. Also principled, transparent, and trustworthy.

Brand Values

• •Organic
• •Sustainability
• •Ethical Sourcing & Fair Trade
• •Quality & Real Food
• •Transparency
• •Joy of Food
• •Animal Welfare
• •Community & Collaboration
• •Health & Nutrition
• •Low Food Waste & No Air Miles
• •Certified B Corporation

Best Practices

• •Embrace "The Joy of Real Food": Ensure all copy, from packaging to social media, reflects the pleasure, vibrancy, and satisfaction that comes from eating high-quality, natural, and ethically sourced food. Use enthusiastic and positive language.
• •Be Approachable and Human: Avoid overly technical jargon or a preachy tone, even when discussing serious topics like sustainability. Write as if you're talking to a friend who loves good food. Share stories of the people behind the products.
• •Highlight Values Authentically: Weave in key brand values (organic, sustainable, ethical) naturally within the narrative rather than just listing them. Show, don't just tell, how these values translate into better products and a better world.
• •Maintain Transparency, Especially in Difficult Times: When issues arise (like a product recall), communicate clearly, promptly, and honestly. An approachable and empathetic tone, even when delivering bad news, can help maintain trust.
• •Be Consistent Across All Channels: Ensure the brand voice is uniform whether it's on the website, a Facebook post, an Instagram caption, or customer service interactions. Develop clear brand voice guidelines for all team members who create content.

Social Perception

Organico Realfoods is generally perceived as a trustworthy and ethical brand, committed to high-quality organic and sustainable products. Their B Corp certification and transparency initiatives likely bolster this image. They are seen as pioneers in sustainable sourcing. The rebranding effort appears to be aimed at making the brand more appealing and less worthy or aloof.

Copy Examples

• •Real Food, Real Joy, Real Goodness. That's the Organico Promise. Dive into a world where every bite is packed with flavour and integrity. From sun-kissed Mediterranean olives to sustainably caught tuna, we bring the best of nature's pantry to your table. Because good food shouldn't just taste good, it should feel good too.
• •Sauce-sational news! 🎉 Our new [Product Name] sauce is here to make your weeknight dinners deliciously simple and genuinely organic. Made with love, the best ingredients, and zero nasties. Ready to taste the joy?
• •Meet your new favourite tuna: Deliciously flaky, sustainably caught, and packed with goodness. Fish4Ever is more than just tuna; it's a commitment to healthier oceans and happier meals. Taste the difference a little care makes.
• •Ever wonder where the magic happens? ✨ We partner with amazing artisan growers like [Producer's Name] who pour their heart into every harvest. It's real food, from real people, for your real life. #KnowYourFarmer #OrganicGoodness
• •Good for Your Plate, Great for Our Planet. 🌍 We're on a mission to make delicious, organic food that nurtures both you and the Earth. Discover our commitment to sustainability, one tasty meal at a time.