Brand Tone

Empowering, Conscious, and Supportive

Brand Values

• •Sustainability & Environmental Responsibility
• •Health & Wellbeing
• •Transparency & Quality
• •Empowerment & Destigmatization
• •Convenience & Accessibility
• •Ethical Approach

Best Practices

• •Consistently link product features and benefits back to the core brand values of sustainability, health, empowerment, and transparency. Explain the "why" behind organic and plastic-free.
• •Frame period care as a positive and natural aspect of life. Avoid language that implies shame or negativity around menstruation. Focus on support, understanding, and dignity.
• •Clearly communicate about the materials used, the benefits of organic products, and the environmental impact of choices. Be open and honest in all communications.
• •While the style of communication may vary (e.g., more playful on TikTok, more formal on LinkedIn), the fundamental tone of being empowering, conscious, and supportive should remain consistent across all channels.
• •Respond to comments, questions, and reviews with genuine care and helpfulness. Encourage user-generated content (with permission) to build a community around shared values and experiences.

Social Perception

Eco-Conscious Leader, Trusted for Quality, Ethical and Healthy Choice, Progressive and Empowering, Valued Partner for Businesses, Premium but Worthwhile, Engaging and Relatable

Copy Examples

• •Headline: Your Period. Your Planet. Your Power. Body: Choose a healthier cycle with Organic Mondays. Our 100% organic cotton, plastic-free period care is designed for your body and our Earth. Gentle, effective, and consciously made. Switch to a period you can feel good about. #OrganicMondays #SustainablePeriods #HealthyChoices
• •Headline: No Plastic. No Toxins. Just Pure Peace of Mind. Body: Did you know conventional period products can hide plastics and harmful chemicals? Organic Mondays offers a transparent, healthier alternative. Experience the comfort of GOTS-certified organic cotton. Better for you, better for the planet. #PlasticFreeLiving #OrganicPeriodCare #EcoFriendly
• •Headline: Elevate Your Workplace: Choose Conscious Period Care. Body: Show your team you care with Organic Mondays. Providing organic, plastic-free period products is a mark of an inclusive and supportive workplace. Partner with us to champion well-being and sustainability. Learn about our corporate solutions. #WorkplaceWellbeing #PeriodDignity #SustainableBusiness #OrganicMondaysAtWork
• •Headline: Period Care That Truly Cares. Body: With Organic Mondays, you're choosing more than just a product. You're choosing transparent ingredients, certified organic comfort, and a commitment to a healthier world. Join the movement for better periods. #OrganicComfort #ChemicalFree #EmpowerYourFlow
• •Headline (TikTok/Instagram Reels style): Period Day? Make it an Organic Monday! 🌿 Body: Wave goodbye to period plastic and hello to organic comfort! Our sustainable goodies are here to make your flow feel fantastic. #OrganicMondays #PeriodPositiveVibes #SustainableSwag