Brand Tone

Nurturing, Authentic, and Mindful. Also Educational and Respectful.

Brand Values

• •True Wellness: A holistic approach to health, encompassing mind, body, and spirit, for individuals, communities, and the planet.
• •Integrity and Purity: Commitment to genuine organic products, free from harmful chemicals, and maintaining the natural efficacy of herbs.
• •Sustainability and Environmental Stewardship: Dedicated to regenerative organic agriculture, protecting Mother Nature, and using environmentally responsible packaging. This includes achieving LEED Platinum certification for their factory.
• •Farmer Partnership and Social Responsibility: Supporting the livelihood and well-being of thousands of small family farmers in India through fair trade practices, education, and organic certification support.
• •Service to All & Consciousness in Action: A commitment to operate as a 'vehicle of consciousness,' embodying love and respect in all business practices.
• •Ayurvedic Heritage: Drawing upon traditional Ayurvedic wisdom combined with modern scientific validation.

Best Practices

• •Lead with 'True Wellness': Ensure all communication reflects a holistic, nurturing approach to health and well-being for people and the planet.
• •Uphold Authenticity: Use sincere, transparent language. Share genuine stories about farmers, ingredients, and the brand's mission. Avoid overly salesy or hyperbolic claims.
• •Speak Mindfully and Respectfully: Employ a calm, respectful, and conscious tone that mirrors the brand's reverence for nature, Ayurvedic traditions, and its community.
• •Educate with Passion: Share knowledge about the benefits of organic living, Ayurveda, and specific herbs in an engaging and accessible way, empowering consumers to make informed choices.
• •Reinforce Core Values: Consistently weave in messages about sustainability, farmer support, purity, and ethical practices to keep these foundational values at the forefront of the brand's identity.

Social Perception

Trusted and Ethical, High Quality, Purpose-Driven, Advocate for Healthy Living.

Copy Examples

• •Headline: Find Your Calm in a Conscious Cup. Body: Sip the sacred goodness of Organic India Tulsi tea. Grown with love by our farmer partners in India, each infusion supports your well-being and nurtures the planet. Experience True Wellness, one cup at a time.
• •Headline: Purely Powerful. Naturally Nurturing. Body: Discover the ancient wisdom of Ayurveda with Organic India. Our certified organic herbs are cultivated using regenerative practices to bring you potent, pure support for a life of healthy, conscious living.
• •Headline: More Than Organic. It's a Circle of Well-being. Body: When you choose Organic India, you join a movement that uplifts small farmer communities, regenerates the earth, and brings True Wellness to your daily ritual. Taste the care in every product.
• •Headline: Stress Less, Live More, Naturally. Body: Feeling overwhelmed? Our Tulsi (Holy Basil) teas are lovingly crafted to help your body adapt to stress and find balance. Embrace the gentle power of nature with Organic India.
• •Headline: Your Daily Dose of Serenity, Sustainably Sourced. Body: From our organic farms to your home, Organic India is committed to ethical practices every step of the way. Enjoy our vibrant herbal teas and supplements, knowing you’re making a choice for your health and a healthier world.