Brand Tone

serene, educational, and respectful

Brand Values

• •Authenticity
• •Sustainability & Ethics
• •Spirituality & Mindfulness
• •Education
• •Community

Best Practices

• •Lead with Serenity: Always begin copy with a calm, centered, and inviting tone. Use words that evoke peace, clarity, and mindfulness.
• •Educate Before You Sell: Frame product information as guidance. Explain the "why" and "how" behind each item to empower the customer in their spiritual practice.
• •Emphasize Ethical Sourcing: Consistently mention the sustainable and ethical origins of your products. This is a core value and a key differentiator that builds trust.
• •Use Sensory Language: Describe the scents, textures, and energetic feelings associated with the products to create a more immersive and appealing experience for the online shopper.
• •Foster Community in Your Language: Address your audience as fellow travelers on a spiritual journey. Use inclusive words like "we," "our community," and "your path" to build a sense of belonging.

Social Perception

trustworthy and reliable source for spiritual products. Consumers perceive the brand as not just a retailer, but a genuine guide in their spiritual practices.

Copy Examples

• •Calm the mind and cleanse your space. Our ethically sourced White Sage bundles are hand-tied and harvested with respect for the earth. Perfect for your daily ritual or a deep energy clearing. Tap to bring this sacred practice into your home.
• •Purity in your practice begins with the source. At Organic Guidance, we partner with communities in South America to bring you sustainably harvested Palo Santo. Feel the difference when you burn with intention, knowing your tools are sourced with integrity. Learn our story.
• •New to smudging? Discover the ancient art of space clearing. Our new blog post guides you through the simple steps to purify your environment and invite positive energy. Read Now & Begin Your Journey.
• •A Gift for Your Spirit. As part of our cherished community, we want to thank you for walking this path with us. This week only, enjoy 15% off all crystal sets. Find the stones that call to you and amplify your intentions.
• •Peruvian Palo Santo Sticks (Holy Wood) - Invite peace and creativity into any space with the sweet, grounding aroma of our premium Palo Santo. Each stick is hand-cut from naturally fallen trees, ensuring a potent and ethical burn. Ideal for meditation, clearing negativity, and inspiring a sense of tranquility.