Brand Tone

Natural & Artisanal, Nourishing & Rejuvenating, Potentially Premium/Chic, Simple & Direct

Brand Values

• •Natural Ingredients
• •Artisanal Quality
• •Effectiveness/Skin Health
• •Origin & Purity (Côte d'Ivoire)

Best Practices

• •Develop a Brand Voice Guide
• •Focus on "Natural" and "Artisanal" Language
• •Highlight Ingredient Origins and Benefits
• •Maintain Clarity and Authenticity
• •Ensure Visual Consistency

Social Perception

Authentic, natural skincare. Products with unique, ethically sourced ingredients. A blend of natural/artisanal quality with a touch of Parisian sophistication. Natural products that provide radiance, with an association to French beauty standards.

Copy Examples

• •Headline for Homepage/About Us: Unlock Your Radiance, Naturally. Discover artisanal skincare from the heart of Ivory Coast, curated in Paris.
• •Product Description (e.g., for Turmeric & Shea Butter Soap): Gently cleanse and illuminate your skin with our hand-crafted Turmeric & Shea Butter Soap. Rich in natural antioxidants and nourishing shea from Ivory Coast, this bar awakens your skin's inherent glow. Pure, simple, effective.
• •Social Media Post (Future): Embrace the pure touch of nature. ✨ Our [Product Name] is lovingly made with [Key Ingredient 1] and [Key Ingredient 2] sourced directly from the lush landscapes of Ivory Coast. Experience the glow of truly natural skincare. #OrganicGlowParis #NaturalBeauty #ArtisanalSkincare #IvoryCoastBeauty
• •Email Subject Line (for launch): It's Time to Glow: Organic Glow Paris is Now Open!
• •Brand Story Snippet: At Organic Glow Paris, we believe in the power of the earth. Our journey began with a passion for pure ingredients from Ivory Coast, combined with a Parisian appreciation for refined beauty. We bring you skincare that truly nurtures.