Brand Tone

Passionate & Enthusiastic, Informative & Educational, Supportive & Community-Focused, Trustworthy & Transparent, Eco-Conscious & Principled, Friendly & Approachable

Brand Values

• •Sustainability
• •Quality
• •Ethical Practices
• •Accessibility & Support for Small Businesses/Individuals
• •Transparency
• •Community & Craft
• •Health

Best Practices

• •Always Lead with Passion and Purpose: Infuse copy with genuine enthusiasm for sustainability, organic living, and the joy of creating. Remind the audience of the "why" behind the brand.
• •Educate, Don't Just Sell: Frame product benefits within the larger context of environmental and health advantages. Use blog posts, social media snippets, and product descriptions to share knowledge about organic textiles and GOTS standards.
• •Foster Community and Inclusivity: Use language that welcomes and supports all makers, from hobbyists to small business owners. Encourage interaction, share user-generated content, and highlight customer stories.
• •Be Transparent and Authentic: Clearly communicate certifications (like GOTS) and what they mean. Be honest about processes and values. Avoid greenwashing by backing up claims with credible information.
• •Maintain a Helpful and Approachable Voice: Ensure all communications, from website FAQs to social media replies and email newsletters, are friendly, supportive, and eager to assist. Reflect the helpfulness that customers praise in testimonials.

Social Perception

Reliable Source of High-Quality Organic Fabrics, Trusted for Ethical and Sustainable Practices, Excellent Customer Service, Valued by Eco-Conscious Crafters and Small Businesses, Premium Product, Educational Resource

Copy Examples

• •Headline: Sew the Change: Pure Organic Fabrics for a Healthier Planet. Body: Imagine creating with fabrics that are as kind to the Earth as they are to your skin. At Organic Cotton Plus, our GOTS-certified organic cottons, linens, and notions empower you to craft beautifully and sustainably. Join our community of makers choosing quality and conscience. #OrganicCottonPlus #SustainableSewing #EcoFriendlyFabric
• •Headline: From Our Farm Roots to Your Creative Hands. Body: Born from one of the first certified organic cotton farms in the US, we’re passionate about bringing you the purest fabrics. Whether you're a small business or a home sewist, discover the difference 100% organic makes. Explore our new collection of vibrant, eco-dyed knits! #FarmToFabric #OrganicDifference #CraftWithCare
• •Headline: Quality You Can Feel, Ethics You Can Trust. Body: Why choose Organic Cotton Plus? Because every yard of fabric is GOTS-certified, ensuring fair labor practices and a truly sustainable journey from seed to stitch. Create projects that feel good, inside and out. Learn more about our commitment on the blog! #GOTScertified #EthicalFashion #ConsciousCrafting
• •Headline: Your Vision, Our Organic Canvas. What Will You Create? Body: We love seeing what you make! Tag us @OrganicCottonPlus in your latest projects using our fabrics. From the softest baby clothes to durable home textiles, our organic materials are the perfect start for your creations. Get inspired and share the love! #OCPmakes #SewOrganic #CommunityCrafts
• •Headline: Breathe Easy with Fabrics Free From Harmful Chemicals. Body: Sensitive skin? Making items for little ones? Our organic fabrics are grown and processed without harsh pesticides or synthetic chemicals, offering a naturally hypoallergenic and gentle choice. Feel the pure difference. Shop our batting, threads, and fabrics today. #PureOrganic #HealthyHome #ChemicalFreeLiving