Brand Tone

Authentic & Passionate, Caring & Nurturing, Informative & Educational, Luxurious yet Accessible, Community-Focused & Appreciative, Ethical & Conscious

Brand Values

• •Natural Ingredients & Purity
• •Handmade Quality
• •Effectiveness, Especially for Sensitive Skin
• •Sustainability & Eco-Consciousness
• •Heritage & Tradition
• •Holistic Well-being
• •Customer Focus & Care
• •Ethical Practices
• •Transparency

Best Practices

• •Embrace Storytelling: Consistently weave in the brand's origin story, the inspiration from heritage, and the founder's passion. This reinforces authenticity and connection.
• •Prioritize "Natural," "Gentle," and "Nourishing" Language: Use words that reflect the core values of purity, care, and effectiveness for sensitive skin. Highlight vegan, cruelty-free, and handmade aspects.
• •Educate and Inform: Share knowledge about ingredients, their benefits, and the traditional wisdom behind the formulations in a clear, accessible way. Avoid overly scientific jargon.
• •Foster a Sense of Community and Care: Address the audience directly and warmly. Encourage interaction, share customer testimonials, and use language that shows appreciation and understanding of their needs.
• •Maintain a Balance of Accessible Luxury: Use evocative language that speaks to the quality and pampering experience of the products, but ensure the tone remains grounded, relatable, and focused on genuine benefits rather than exclusivity.

Social Perception

Trusted & Effective, Authentic & Founder-Driven, Ethical & Responsible, Caring & Personal, Luxurious & Pampering

Copy Examples

• •Instagram Post (Product Focus): Sensitive skin? Meet your serene solution. ✨ Our Augusta Body Oil, infused with calming Frankincense, is lovingly handmade in London with the purest natural oils. Nourish, soothe, and let your skin tell a story of gentle care. Tap to embrace your glow. #OrekeOfLondon #NaturalSkincare #SensitiveSkinSavior #HandmadeWithLove #EcoLuxury
• •Facebook Ad (Storytelling/Value Focus): Inspired by ancient Yoruba wisdom and a passion for pure, effective skincare, Oreke of London was born. We believe what you put on your skin matters. That’s why we handcraft each product with the finest natural, vegan ingredients, perfect for even the most delicate complexions. Discover skincare that’s as kind to your skin as it is to the planet. Learn our story and find your ritual: [Link to About Us/Shop]
• •Email Newsletter (Community/Benefit Focus): Hello [Customer Name], at Oreke of London, we’re more than just skincare; we’re a community dedicated to holistic well-being. We hear your stories of skin transformation and it inspires us every day! ✨ Did you know our Intuition Face Oil Serum with Bakuchiol is a customer favourite for its gentle, brightening power? Experience the Oreke difference – where nature meets nurture. Shop your glow: [Link]
• •Product Page Snippet (Benefit-Driven): Tired of harsh chemicals irritating your skin? Our Radiant Glow Body & Face Oil is a symphony of nature's finest, designed to hydrate, rejuvenate, and enhance your natural radiance without compromise. Crafted with love in London, it's your daily invitation to pampered, healthy skin. Vegan, cruelty-free, and oh-so-gentle.
• •TikTok Video Caption (Engaging/Informal): Packing your little pot of sunshine! ☀️🌿 Our [Product Name] body butter is handmade with love & only the good stuff. Your sensitive skin will thank you! 😉 #OrekeOfLondon #HandmadeSkincare #NaturalVibes #SkinLove #BehindTheScenes