Brand Tone

Authentic, eco-conscious, ethical, and sophisticated. The tone should be informative and transparent, reflecting a commitment to sustainability and cultural heritage, while maintaining a sense of exclusivity and quality.

Brand Values

• •Cultural Heritage
• •Sustainability & Eco-consciousness
• •Ethical Production
• •Exclusivity & Uniqueness
• •Transparency

Best Practices

• •Highlight the brand's Basque Country origin and heritage.
• •Emphasize the eco-responsible and ethical aspects of the clothing.
• •Use language that conveys a sense of exclusivity and small-batch production.
• •Maintain a transparent and informative tone about sustainability practices.
• •Showcase the brand's commitment to fair labor and worker's rights.

Social Perception

The brand is perceived as an eco-responsible, ethical, and culturally conscious fashion creator, aligned with the conscious consumerism movement. It is seen as promoting sustainable practices, fair labor, and cultural heritage while offering unique and exclusive designs.

Copy Examples

• •Oreka Kouture: Sustainable fashion inspired by the Basque Country, crafted with respect for the environment and its people.
• •Discover our eco-responsible collection, made in small batches with ethically sourced materials.
• •Embrace the balance of style and sustainability with Oreka. Each piece reflects our commitment to fair labor and environmental protection.
• •From the heart of the Basque Country, Oreka Kouture brings you unique, eco-conscious designs that honor our heritage and protect our planet.
• •Transparency is at the heart of Oreka. Learn about our sustainable practices and ethical production methods on our blog.