Brand Tone

passionate, community-centric, and expert

Brand Values

• •Dedication and Work Ethic
• •Customer-Centricity
• •Quality and Accessibility
• •Community Support
• •Entrepreneurial Spirit

Best Practices

• •Lead with Passion and Authenticity: Always connect the brand back to its roots in Gaelic games. Use language that shows a genuine love and understanding of the sport, its culture, and the dedication of its players.
• •Speak the Language of the Community: Use terminology specific to Gaelic sports (e.g., "pitch," "crest," "club," "colours"). This reinforces the brand's expertise and its position as an insider within the community it serves.
• •Highlight People and Partnerships: Center the narrative around people —the founders, the partner clubs, the athletes. Use testimonials and club names (with permission) to show the brand is trusted by and integrated into the community.
• •Emphasize Quality and Performance: While the tone is community-focused, it must also be professional. Consistently mention the high quality of the materials, the in-house customization, and the performance-driven design of the apparel.
• •Maintain a Supportive and Approachable Voice: In all communications, from ad copy to customer service emails, the tone should be helpful, friendly, and solution-oriented. Replicate the "personal touch" that customers praise, making the brand feel accessible and reliable.

Social Perception

The online perception of O'Reilly Sports is overwhelmingly positive, built on strong relationships with the clubs and customers it serves. They are highly recommended by clubs, seen as a partner, not just a supplier, and recognized for quality and professionalism within their niche community.

Copy Examples

• •The season starts now. Gear up with the heart of the game. Your club's crest isn't just a logo; it's a symbol of every tackle, every point, every hard-won victory. At O'Reilly Sports, we're founded by athletes who know that passion. Our bespoke teamwear is crafted for performance and pride. Let's build your new kit together.
• •Train Like a Champion. Wear the Legacy. From the training ground to the championship final, every athlete needs gear that works as hard as they do. As Gaelic Games specialists, we provide elite-quality apparel that stands up to the toughest games. It's more than sportswear; it's your armor.
• •Born from the Pitch, Built for Your Team. O'Reilly Sports wasn't started in a boardroom. It was born from an All-Ireland footballer's grit and an International boxer's discipline. We know what it takes to compete. That's why over 100 clubs trust us to deliver professional quality with a personal touch.
• •Your Team. Your Colours. Your Design. Bring your club's identity to life. Our easy-to-use online Kit Builder lets you design your teamwear from scratch. Choose your style, customize your colours, and add your crest with a few simple clicks. Start designing your victory today.
• •"Best we've worked with. Their personal service and attention to detail set them apart." - Buncrana GAA We don't just sell kits; we build partnerships. We're proud to be the trusted teamwear supplier for clubs across Ireland and beyond. Ready to experience the O'Reilly Sports difference? Get in touch for a custom quote.