Brand Tone

helpful, community-oriented, practical, and supportive

Brand Values

• •Supporting the Homebrewing Community
• •Quality and Variety
• •Customer Service & Responsiveness
• •Local Focus
• •Passion for Brewing

Best Practices

• •Prioritize "Helpful" Language: Always aim to assist, educate, and solve problems for the customer. Use clear, encouraging, and supportive phrasing.
• •Emphasize Community: Regularly mention local events, partnerships, and the broader homebrewing community. Use inclusive language ("we," "us," "our community").
• •Stay Practical and Informative: Provide specific details about products, brewing processes, and solutions. Avoid overly technical jargon unless explaining it clearly.
• •Maintain a Local Connection: Where appropriate, reference Central Oregon, Bend, or the Pacific Northwest to reinforce the brand's roots and local commitment.
• •Be Approachable and Responsive: Encourage interaction, ask questions, and make it easy for customers to get in touch. Reflect this in the copy by inviting comments, DMs, or store visits.

Social Perception

vital local resource for homebrewers in Central Oregon

Copy Examples

• •Just tapped! 🌱 Fresh Kveik yeast strains have arrived at Oregonized Brewing! Perfect for those unique fermentation characteristics and robust flavors you're chasing. Swing by our shop at Spider City Brewing or order online to get your brew started! #OregonHomebrew #KveikYeast #BrewLocal #HomebrewSupplies #CentralOregonBeer
• •New to all-grain brewing? It might seem daunting, but we've got everything you need to make the leap! From complete starter kits to individual grains from partners like Mecca Grade Estate Malt, Oregonized Brewing is here to guide you. Check out our latest blog post: 'All-Grain Brewing: A Beginner's Checklist' or visit us in-store for personalized advice! #HappyBrewing #AllGrain #HomebrewingHelp
• •Email Newsletter Subject: Your Next Brew Starts Here! Plus, COHO Big Brew Day Details! 🍻 (Body Snippet): Hey [Customer Name], looking for that special ingredient for your next masterpiece? Or maybe just stocking up on essentials? Oregonized Brewing has you covered. Plus, don't miss the upcoming COHO Big Brew Day at Craft Kitchen and Brewery on May 3rd – come see brewing in action and chat with fellow enthusiasts! We're proud to support our local brewing community.
• •Central Oregon brewers, we've got your back! When the local brew shop closed, we stepped up. Oregonized Brewing offers everything from grains & hops to full equipment setups, online and now in person at Spider City Brewing. Let's keep the homebrew spirit alive in Bend! #BendOregon #HomebrewShop #SupportLocalBrew
• •Grainfather G30 Hop Plate - Enhance your Grainfather G30 experience with this essential hop plate. Got questions about setup or compatibility? Don't hesitate to reach out! We're passionate about helping you brew your best. If you don't see exactly what you need on our site, let us know – we can often source it for you within a day! Call/text us at (405) 977-0232 or email orders@oregonizedbrewing.com. Happy brewing from your Pacific NorthBest resource! #Grainfather #HomebrewEquipment #OregonizedSupport