Brand Tone

Authentic, Dependable/Reliable, Proudly American, No-Nonsense/Straightforward, Respectful (of work and workers), Heritage-focused

Brand Values

• •Quality Craftsmanship
• •Durability
• •American Made
• •Heritage/Tradition
• •Functionality/Utility
• •Customer Satisfaction (through product performance)
• •Hard Work

Best Practices

• •Prioritize Authenticity: Always speak from a place of genuine pride in craftsmanship and American manufacturing. Avoid marketing jargon or overly trendy language that doesn't align with the brand's established, no-nonsense image.
• •Emphasize "Made in USA" and Heritage: Consistently weave in references to their American-made status and long history (since 1948). This reinforces key brand values and differentiators.
• •Focus on Durability and Function: The copy should highlight how the gloves perform, how they protect, and how long they last. Use strong, active verbs that convey toughness and reliability.
• •Speak Directly to the Target Audience: Use language that resonates with skilled tradespeople, ranchers, firefighters, and other hardworking individuals. Show an understanding and respect for their work.
• •Keep it Straightforward and Honest: Avoid hyperbole. The quality of the product should speak for itself. The copy should be clear, concise, and focused on the benefits and features that matter most to users who depend on their gloves daily.

Social Perception

High-Quality & Durable, Worth the Investment, Authentically American, Reliable & Trustworthy, Traditional/Old-School (in a positive way), Specialized

Copy Examples

• •Headline: Built by Hand. Backed by Decades. Body: Since 1948, Oregon Glove Company has crafted gloves that work as hard as you do. American-made quality, for hands that build, protect, and provide. Find your perfect pair. Call to Action: Shop Work Gloves
• •Social Media Post (Image: Close-up of stitching on a well-worn leather glove): Text: Some things just get better with age. Our commitment to quality materials and American craftsmanship means your Oregon Gloves are built to last, season after season. #OregonGlove #MadeInUSA #WorkHard #LeatherCraft
• •Product Description Snippet (for a firefighting glove): Text: When the heat is on, trust your hands to Oregon Glove. Our Wildland Firefighting gloves are engineered for extreme conditions, offering superior protection and dexterity. Proudly made in Salem, Oregon, for America's bravest.
• •Email Subject Line: Don't Just Buy Gloves. Invest in Your Hands. Email Body Teaser: Tired of gloves that don't make it through the season? Discover the Oregon Glove difference – durability and comfort, handcrafted in the USA.
• •Short Ad Copy: Text: Oregon Glove Company: Real Work. Real Protection. Since 1948. American Made.