Brand Tone

Enthusiastic, Passionate, Friendly, Approachable, Modern, Trendy, Authentic, Relatable, Humorous, and Playful

Brand Values

• •Passion for Asian Cuisine
• •Accessibility & Inclusivity
• •Community Focus
• •Entrepreneurial Spirit & Resilience
• •Customer Experience
• •Authenticity

Best Practices

• •Embrace Enthusiasm: Use vibrant language, exclamation points (judiciously), and positive framing to convey genuine passion for Asian cuisine and products.
• •Be Relatable and Authentic: Share snippets of the journey, behind-the-scenes moments, and address the audience directly and informally (e.g., using "you," "we," "our family"). Don't be afraid to show the human side of the brand.
• •Stay Visually and Verbally Aligned with Trends (especially on TikTok/Instagram): Incorporate relevant emojis, trending audio/video formats, and popular slang where appropriate, ensuring it still feels authentic to the brand's core.
• •Foster Community Interaction: Actively ask questions, encourage comments, run polls, and respond to customer messages in a friendly and approachable manner. Make customers feel heard and valued.
• •Educate and Inspire, Don't Just Sell: While the goal is sales, frame product descriptions and posts around the experience, the unique flavors, or how to use an ingredient. Share the story and passion behind the products to make them more than just items on a shelf.

Social Perception

Positive & Supportive, Seen as a "Hotspot", Founders as Influencers, Community Hub, and Excitement for Growth

Copy Examples

• •Instagram Post (New Product Arrival): "🚨 NEW SNACK ALERT! 🍜✨ Get ready to slurp up happiness! Our latest shipment of exotic ramen has just landed at OreeMart! From fiery Korean kicks to savory Japanese broths, your taste adventure starts here. Come explore or tap the link in bio to snag yours before they're gone! #OreeMart #AsianSnacks #RamenLover #CroydonFood #NewArrival"
• •TikTok Video Caption (Behind the Scenes): "Just another wonderfully chaotic day at OreeMart! 😅 From unboxing tons of yummy goodies to sharing laughs with our amazing customers – this is what it’s all about! ❤️ What’s your go-to OreeMart treat? Let us know in the comments! 👇 #OreeMart #SmallBusinessUK #AsianConvenienceStore #DayInTheLife #Croydon #ShopLocal"
• •Website Banner (Promoting a Bestseller): "Taste the Hype! 🔥 Discover why our Buldak Noodles are flying off the shelves. Dare to try the spice? Shop now for an explosion of authentic Asian flavor, delivered to your door! #Buldak #SpicyNoodles #OreeMartFavs #MustTry"
• •Email Newsletter Snippet (Founder's Note): "Hey OreeMart family! Amber-Rose here 👋 Just wanted to say a massive thank you for being on this incredible journey with us. Every time you walk into our Croydon store or order online, you’re supporting a dream born from a love of Asian food. We're always on the lookout for exciting new treats to share with you! Got any suggestions? Hit reply – we’d love to hear them! #OreeMartCommunity #AsianFoodLove #ThankYou"
• •Instagram Story (Interactive Q&A): "Ask Us Anything! 🤔 Curious about our rarest snack? Want to know Michael's favorite instant noodle? Or maybe get Amber-Rose's top boba pick? Drop your questions below! 👇 We're live with answers at 7 PM! #OreeMart #AskOreeMart #AsianFoodExperts #FoundersQA #Croydon"