Brand Tone

Minimalist, Aspirational, and Serene

Brand Values

• •Quality and Design
• •Aesthetic Harmony
• •Functionality
• •Accessibility

Best Practices

• •Lead with "Why," Not Just "What": Instead of just describing a product, explain the feeling or benefit it provides. For example, "evokes the happiness hormone dopamine" is more compelling than "colorful sticky notes."
• •Embrace Simplicity: Use clean, concise language. Avoid jargon, overly complex sentences, and clutter. Let the product and visuals speak for themselves, using text to add a layer of emotion and purpose. The motto "less is more" should apply to words as well.
• •Focus on "You" and "Your": Address the customer directly. Frame the copy around how Ordinate R ’s products will fit into *their* life, help them organize *their* space, and enhance *their* sense of well-being.
• •Tell the Design Story: Briefly share the inspiration behind a product line, like the "Bonbon" or "Spring Fairy Tale" series. This reinforces the brand's identity as a thoughtful design studio, not just a retailer.
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy always matches the minimalist, clean, and serene aesthetic of the brand's photography and website design. The words and images should work together to create a single, cohesive experience of calm and quality.

Social Perception

Trusted Designer of High-Quality, Stylish Goods

Copy Examples

• •Clarity for the year ahead. Our 2026 Minimalist Planner is here to help you navigate time and space with intention. Designed for focus, crafted for life. #Ordinate #MinimalistPlanner #DesignYourDays
• •Mark your moments without leaving a trace. Our transparent sticky notes let you highlight what's important, beautifully. Functional design for the modern reader and thinker. Shop the collection. [Link]
• •Function & Fashion. Discover accessories designed to bring harmony and style to your everyday life. Explore the Ordinate collection.
• •More than a candle, it's a piece of art. Each of our Bubble Candles is lovingly hand-poured in our Munich studio, making it a unique sculpture of wax and light. Perfect for creating a tranquil atmosphere in any room. #Handmade #HomeDecor #Ordinate
• •New Arrivals: Thoughtful Designs for a Simpler Life