Brand Tone

Sophisticated, modern, health-conscious, premium, confident, aspirational, stylish, and approachable.

Brand Values

• •Quality and Natural Ingredients
• •Health and Wellness
• •Australian Made
• •Design and Aesthetics
• •Transparency

Best Practices

• •Always emphasize the use of "all-natural," "real fruit," and "botanical" ingredients as the core differentiator.
• •Consistently mention "low-calorie" and "low-sugar" benefits, framing it as the smarter, healthier choice without sacrificing taste.
• •Maintain a sophisticated but simple tone, using clear, confident language that mirrors the clean, modern aesthetic of the packaging.
• •Incorporate the "Australian Made" identity to add a layer of trust and local appeal.
• •Ensure copy is as clean and bold as the can's design, using short, impactful headlines and straightforward body copy that complements the typography-heavy branding.

Social Perception

Positive, seen as a premium, tastier, and healthier alternative to conventional sodas, praised for its bold branding, and successfully positions itself as anything but "ordinary."

Copy Examples

• •Sip on Something Real. Your soda just grew up. Ours is made with real squeezed yuzu and a hint of raw sugar for a refreshingly crisp taste. No secrets, just Australian-made goodness.
• •The Healthier Alternative You'll Actually Crave. Tired of the choice between flavor and health? We were too. That's why we created our White Grapefruit soda. All-natural, low-calorie, and bursting with real fruit flavor. It’s time to upgrade your bubbles.
• •Anything But Ordinary. Why settle for the usual? Our sodas are crafted in Melbourne with unique botanical extracts and natural ingredients for a taste that’s as bold as our design. Discover your new favorite.
• •Real Fruit. Real Flavor. Really Good. Our Pear & Cardamom soda is exactly what it sounds like. We use all-natural ingredients for a sophisticated, low-sugar drink that’s purely delicious. Taste the difference for yourself.
• •Your Daily Refreshment, Reimagined. Elevate your everyday moments. Whether it's a lunch break or a relaxing evening, our Mandarin soda offers a perfect, guilt-free lift. Made with 100% natural ingredients because you deserve better.