Brand Tone

Simple, Confident, and Value-Driven

Brand Values

• •Convenience
• •Affordability
• •Curated Selection
• •Customer Satisfaction

Best Practices

• •Lead with the Benefit: Always start with the most compelling advantage for the customer, whether it's the price, the puff count, or the simplicity. Use clear, direct headlines.
• •Use Confident and Declarative Language: Employ phrases like "We guarantee," "The best," and "You'll find" to build trust. Avoid hesitant or overly complex language.
• •Keep Sentences Short and Scannable: The copy should be easy to read quickly. Use bullet points to list features and benefits, mirroring the "simple" and "breeze" experience customers praise.
• •Reinforce Value at Every Step: Mention "deals," "bundles," "low prices," or "fast delivery" on product pages, at checkout, and in marketing emails to constantly remind customers of the brand's core promise.
• •Integrate Customer Testimonials: Continue to leverage social proof. Place relevant, short customer quotes near product descriptions or calls-to-action to validate brand claims and build trust with new visitors.

Social Perception

Largely confined to its direct customers, who perceive it positively based on its website. Off-site, it is seen as a functional, transactional entity rather than a community or lifestyle brand, with limited wider online presence.

Copy Examples

• •Maximum Puffs, Minimum Price. Shop Our 15,000 Puff Kits for Under £9.
• •Meet the Crystal Pro Switch. 30,000 puffs of consistent flavour, ready right out of the box. No mess, no settings, just straightforward vaping. We only stock the best, and this is it. Order now for fast UK delivery.
• •Your Favourite Flavours Are Back & In a Bundle.
• •OrderVape UK - Vaping Made Simple. Shop Top Brands & High-Puff Kits. Fast, Free Delivery on Orders Over £X. The Best Prices, Guaranteed.
• •Tired of complicated websites and high prices? At OrderVape, we keep it simple. We offer a handpicked selection of the UK's best vapes at prices you'll love. Plus, enjoy fast delivery on every order. Vaping doesn't get easier than this.