Brand Tone

intellectual, inspiring, reverent, understated, and elegant

Brand Values

• •Feminism and Empowerment
• •Sustainability and Craftsmanship
• •Intellectualism and Culture
• •Meaningful Connection

Best Practices

• •Lead with the 'Why': Always start with the story and the meaning behind the piece. The focus should be on the woman and her words first, the jewelry second. This reinforces the intellectual and inspirational tone.
• •Use Elevated and Evocative Language: Employ a sophisticated vocabulary that reflects the literary and historical nature of the brand. Words like "talisman," "reverent," "legacy," and "narrative" align with the established tone.
• •Emphasize Sustainability and Craftsmanship: Consistently mention the use of recycled sterling silver, local Finnish production, and hand-finishing. This appeals to the conscious consumer and adds to the perception of quality and value.
• •Educate and Inspire, Don't Just Sell: Frame product descriptions and marketing content as opportunities to share knowledge. Include "Did you know?" facts or brief biographies of the women featured. This positions the brand as a cultural curator, not just a retailer.
• •Maintain Understated Elegance: The visual and written style should be clean, minimalist, and timeless, reflecting the Nordic design aesthetic. Avoid overly trendy slang, excessive emojis, or high-pressure sales tactics. The tone should remain calm, confident, and intelligent.

Social Perception

high-quality, niche, thoughtful, premium, and purpose-driven

Copy Examples

• •It isn't what we say or think that defines us, but what we do. Jane Austen dared to write her truth, shaping the novel as we know it. Let her words rest near your heart, a timeless reminder of your own narrative power. Cast in recycled sterling silver, this piece is more than jewelry; it's a chapter of her story, and now, a part of yours.
• •Subject: Words that Echo Through History. This week, we delve into the world of Virginia Woolf, a voice that challenged conventions and redefined modernist literature. Our latest piece captures her spirit of inquiry, designed for the woman who, like Woolf, carves her own path. Discover the collection and wear a piece of literary rebellion.
• •Wear Their Words. Carry Their Strength. Jewelry inspired by the women who wrote history. Sustainably crafted in Finland from recycled sterling silver.
• •Emily Dickinson published only ten poems in her lifetime, yet left behind nearly two thousand. A quiet legacy that roared. Our Dickinson necklace is a tribute to the power of a single, potent phrase. Who is a woman whose words inspire you? #Ordbord #WomenInHistory #LiteraryJewelry
• •From a small workshop in Helsinki, we began with a simple idea: to give the words of history's most inspiring women a new voice. Ordbord was born from a love of literature and a belief in sustainable craftsmanship. Each piece is a conversation, a talisman, a tribute. Join us in celebrating the words that changed the world.