Brand Tone

Proud & Patriotic, Mission-Driven & Compassionate, Professional & Quality-Focused, Community-Oriented, Trustworthy & Reliable

Brand Values

• •Empowerment & Opportunity: Providing meaningful work and fostering independence for people with disabilities.
• •Quality & Excellence: Commitment to producing high-quality, durable goods for military and civilian use.
• •American Craftsmanship: Pride in manufacturing products in the USA.
• •Integrity & Service: Operating as a reliable non-profit and a trusted supplier.
• •Community & Dignity: Creating a supportive work environment that values each individual's contribution.

Best Practices

• •Always Link Product to Purpose: Whenever discussing products, subtly or overtly weave in the mission of empowering individuals with disabilities. This is their unique differentiator.
• •Emphasize "Made in the USA": This is a strong selling point for their products and aligns with a sense of pride and quality. Consistently highlight it.
• •Showcase Real People: Use stories and imagery of employees (where appropriate and with consent) to humanize the brand and demonstrate the impact of their mission. Their Facebook and Instagram already do this well.
• •Maintain a Professional, Yet Compassionate Voice: The tone should be respectful of their customers (including military clients) and their employees. Avoid overly casual or flippant language. The current tone on their website and social media is a good benchmark.
• •Focus on Quality and Durability: For product-related copy, stress the high standards of manufacturing, reliability, and the robust nature of their goods, especially for military and outdoor equipment.

Social Perception

Highly Respected Non-Profit, Supplier of Quality Goods, Reliable Government Contractor, Community Asset

Copy Examples

• •ORC Industries: American Made. Mission Driven. Quality Gear That Empowers.
• •Built with pride in the USA, our [Product Name, e.g., Military Poncho] is more than just gear. It's a testament to quality craftsmanship and a commitment to providing opportunities for talented individuals with disabilities. Gear up with purpose. #ORCIndustries #MadeInUSA #MissionDriven #QualityCounts #EmploymentForAll
• •At ORC Industries, work meets purpose. For over 50 years, we've proudly manufactured top-tier products for military and commercial use, all while fulfilling our non-profit mission: to empower people with disabilities through meaningful employment. Every stitch tells a story of dedication and opportunity.
• •The Official US Navy 'Dixie Cup' Hat: Crafted by ORC Industries – Wear a legacy of American quality and unwavering purpose.
• •Partner with ORC Industries for your manufacturing needs. Experience American-made excellence and support a mission that changes lives. Quality. Reliability. Purpose.