Brand Tone

Feminine & Elegant, Supportive & Informative, Service-Oriented & Local, Aspirational & Confident

Brand Values

• •Quality and Exclusivity
• •Customer Comfort and Fit
• •Feminine Empowerment and Beauty
• •Customer Service and Convenience
• •Eco-consciousness

Best Practices

• •Use Evocative and Sensory Language (Appropriately): Words like "exquisite," "delicate," "soft," "allure," "radiance," and "silhouette de rêve" align with a feminine and elegant tone.
• •Highlight exclusive Spanish and Italian brands to reinforce quality and exclusivity.
• •Emphasize the comfort and fit of the lingerie, mentioning various sizes and the importance of a good fit.
• •Focus on how the lingerie enhances the body and promotes confidence.
• •Promote customer service offerings like free delivery, home try-ons, and payment options.

Social Perception

Locally Recognized, Positive, Service-Oriented, Associated with Quality and Style

Copy Examples

• •Dare to feel incredible.
• •Find your perfect fit today.
• •Découvrez nos nouvelles collections de lingerie féminine, créées pour sublimer votre corps.
• •Laissez-vous séduire par nos marques Espagnole et Italienne en exclusivité à La Réunion.
• •Essayage à domicile sur toute l'île de La Réunion : trouvez la taille parfaite dans le confort de votre maison.