Brand Tone

Natural & Pure, Calm & Soothing, Welcoming & Community-Oriented, Artisanal & High-Quality, Educational & Passionate

Brand Values

• •Sustainability & Organic Practices
• •Wellness & Self-Care
• •Community & Inclusivity
• •Nature Connection
• •Quality & Craftsmanship
• •Education & Advocacy

Best Practices

• •Embrace Nature-Inspired Language: Consistently use descriptive words that evoke the senses and connect to the natural world (e.g., 'sun-drenched,' 'earthy,' 'gentle,' 'vibrant,' 'soothing').
• •Highlight Core Values Authentically: Weave in mentions of 'organic,' 'sustainable,' 'handcrafted,' 'community-focused,' 'women-led,' and 'LGBTQ+ owned' where relevant, ensuring it feels genuine and not forced.
• •Maintain a Calm and Gentle Voice: Even when enthusiastic, the underlying tone should remain peaceful and reassuring, reflecting the stress-relief nature of the products.
• •Focus on 'Handmade with Love' and Small-Batch Quality: Remind customers of the care and personal touch that goes into each product, differentiating from mass-produced alternatives.
• •Be Inclusive and Welcoming: Use language that invites everyone to experience the farm's offerings and join the community, reflecting their inclusive values.

Social Perception

Trusted & High-Quality, Authentically Mission-Driven, Aspirational & Idyllic, Community-Focused & Supportive, Innovative & Forward-Thinking

Copy Examples

• •Instagram Post (Image: Sun-drenched lavender field at OrcaSong Farm): Breathe in the calm of Orcas Island. ✨ Our certified organic lavender is more than just a plant; it's a promise of purity, a moment of peace, and the heart of our handcrafted wellness products. From our fields to your home, experience the gentle power of nature. #OrcaSongFarm #OrganicLavender #WellnessJourney #HandmadeWithLove #SustainableLiving
• •Facebook Ad (Carousel: Images of various products – soap, essential oil, candle): Discover the Art of Botanical Wellness. At OrcaSong Farm, we pour our passion for nature into every small-batch creation. Certified organic, women-led, and LGBTQ+ owned, we’re cultivating well-being for you and the planet. Shop our handcrafted aromatherapy, skincare, and home essentials today. Visit orcasong.com.
• •Product Description (for a 'Forest Bath' soap): Step into the serene embrace of a Pacific Northwest forest. Our Forest Bath soap blends wild-harvested cedar and invigorating eucalyptus, steam-distilled on our Orcas Island farm. Let the rich, earthy lather cleanse your skin and calm your spirit. Pure, plant-based, and sustainably made.
• •Website Homepage Headline & Sub-headline: OrcaSong Farm: Cultivating Wellness, Naturally. Explore our certified organic botanical products, handcrafted on Orcas Island to inspire moments of peace and connection with the earth.
• •Email Newsletter Snippet (Subject: A Gift from Our Garden to You): Hello from sunny Orcas Island! This season, our gardens are bursting with life, and we're thrilled to share that magic with you. As a thank you for being part of our community, enjoy 15% off your next order of our farm-fresh lavender essential oil – a little bottle of tranquility, sustainably grown and distilled with care right here at OrcaSong.