Brand Tone

Professional, Reliable, and Service-Oriented

Brand Values

• •Quality
• •Reliability
• •Efficiency
• •Customer-Centricity
• •Expertise

Best Practices

• •Maintain a B2B Focus: Always write with the business owner, warehouse manager, or logistics coordinator in mind. Speak to their challenges —like efficiency, cost-control, and brand reputation —and present your products as the solution.
• •Embed Core Values in Language: Consistently use keywords that reflect your values. Incorporate terms like "reliable," "quality," "efficient," "durable," "trusted partner," and "on-time" into your copy.
• •Use a Clear and Direct Tone: Avoid ambiguity, industry jargon, or overly creative language that could dilute the message. The goal is to communicate value and utility clearly and quickly.
• •Leverage Your Local Identity: Emphasize that you are a Canadian, Montreal-based manufacturer. This builds trust, implies faster shipping for local customers, and supports businesses looking to source locally.
• •Show, Don't Just Tell: Use customer testimonials, case studies, and statistics in your copy. Instead of saying "We offer great service," use a quote from a customer that says it for you. This provides powerful social proof and reinforces your reliability.

Social Perception

Orca Packaging is perceived by its customers and the public as a trusted B2B partner and a specialist in the packaging industry. It is seen as a solid, no-nonsense company that delivers on its promises.

Copy Examples

• •Ship with Confidence. Deliver with Quality. Stop worrying about your shipping supplies. Our durable boxes, strong adhesives, and reliable materials ensure your products arrive safely, every time. Orca Packaging is your trusted partner for all your shipping needs.
• •Your Brand, Perfectly Packaged. Elevate your customer experience with custom-printed packaging. Our in-house design and printing services help your brand stand out. Partner with our experts to create packaging that's as unique as your business.
• •The Efficient Way to Stock Your Warehouse. Running your business takes time. Ordering supplies shouldn't. With a simple online process and fast, reliable delivery from our Montreal facility, Orca Packaging helps you stay efficient and focused on what matters most.
• •More Than Just a Box. We're Your Packaging Solution. From custom designs to a full range of shipping, moving, and janitorial essentials, we provide a complete solution for Canadian businesses. Simplify your procurement with one trusted supplier.
• •Built for Canadian Business. As a Montreal-based manufacturer, we understand the demands of Canadian commerce. Get high-quality packaging materials designed to withstand the rigors of shipping, backed by local, responsive service.