Brand Tone

Earthy & Natural, Philosophical & Poetic, Sophisticated & Design-Forward, Conscious & Mindful, Authentic & Honest

Brand Values

• •Connection to Nature/Earth: The core principle is "re/connecting humans with earth."
• •Sustainability & Environmental Consciousness: Evident in their advocacy for permeable landscaping and use of natural, responsibly sourced materials.
• •Authenticity & Natural Materials: Prioritizing raw, "underdone" materials that show their origins and age gracefully.
• •Quality & Craftsmanship: Meticulously designed products intended to be durable and timeless.
• •Timeless & Thoughtful Design: Creating spaces and products that are both beautiful and functional, fostering peace and connection.
• •Embracing Imperfection & Transience: Acknowledging the natural lifecycle of materials and designs, finding beauty in their evolution.

Best Practices

• •Embrace Sensory Language: Use vivid descriptions that appeal to sight, touch, and even sound to evoke the feeling of being in nature and interacting with raw materials (e.g., "warm, aromatic cedar," "cool stone underfoot," "the murmur of water").
• •Incorporate Philosophical or Poetic Elements: Weave in reflections on nature, time, connection, and the beauty of imperfection to add depth and align with the brand's contemplative core. Avoid overly technical jargon unless explaining a specific sustainable practice.
• •Highlight Material Honesty and Craftsmanship: Consistently refer to the natural origins of materials, their raw state, and the thoughtful design and construction process. Explain how materials will age or patina as a positive attribute.
• •Maintain a Sophisticated yet Accessible Voice: The tone should be elevated and intelligent, reflecting high design, but remain clear and inviting. Avoid overly casual slang or overly complex sentence structures.
• •Reinforce Core Values in Messaging: Ensure that copy, whether for social media, product descriptions, or blog posts, consistently echoes ORCA's commitment to reconnecting with the earth, sustainability, authenticity, and thoughtful design. Use calls to action that encourage mindful interaction (e.g., "discover," "reconnect," "embrace").

Social Perception

ORCA Living is perceived as a high-end, design-focused brand specializing in outdoor living and natural aesthetics. It's recognized within the design community, earning press coverage and awards for its innovative and sustainable approach, particularly in permeable hardscaping. The founder, Molly Sedlacek, is seen as a passionate expert in connecting living spaces with the natural world. Clients and the public likely perceive the brand as offering premium, artistic, and environmentally considerate products and design services. The brand appeals to those who value unique, nature-inspired designs and are willing to invest in quality and sustainability.

Copy Examples

• •Instagram Post (Image: Sun-dappled cedar chair in a garden): "Where raw timber meets morning light. Our Cedar Adirondack Chair isn't just a seat; it's an invitation to root yourself in the quiet rhythm of the earth. Crafted to weather, to age, to tell a story. Reconnect. #OrcaLiving #OutdoorSanctuary #NaturalMaterials #TimelessDesign"
• •Website Product Description (Copper Outdoor Shower): "Embrace the elements. Our Copper Outdoor Shower, forged from raw brass and copper, invites a ritual of return. Watch as it patinas with time, each mark a testament to moments lived under open skies. Designed in California, for a life without walls. #OrcaOutdoor #LivingCopper #ConnectWithNature #SustainableLuxury"
• •Blog Post Snippet (Topic: Permeable Pavers): "Let the earth breathe. Beyond the aesthetic, our hand-pressed clay pavers are a dialogue with the land. They welcome the rain, replenish the soil, and honor the ground beneath our feet. It’s not just landscaping; it’s a gentle footprint. #PermeableFuture #OrcaDesign #EarthConscious #SustainableLandscapes"
• •Brand Story Snippet (Website 'About Us'): "At ORCA, we believe the most profound connections are forged in the wild, in the unrefined. We seek the honesty of stone, the wisdom of wood, the poetry of a garden that ebbs and flows with the seasons. Our work is to simply clear the path, allowing earth to meet human, and human to find home. #TheOrcaWay #PhilosophyOfDesign #NatureHeals"
• •Email Newsletter Teaser (Subject: The Beauty of Imperfection): "This season, we're exploring the quiet elegance of spaces that embrace change. From the gentle weathering of our outdoor furniture to gardens that celebrate every stage of life and decay. Discover how ORCA designs honor the journey, not just the destination. Read more on the blog. #WabiSabiLiving #OrcaJourneys #EmbracePatina"