Brand Tone

Informative, Reliable, Compliant, and Balanced

Brand Values

• •Compliance
• •Quality
• •Customer Satisfaction
• •Informativeness
• •Harm Reduction

Best Practices

• •Maintain compliance with UK regulations for vaping products.
• •Focus on clear and accurate product descriptions, highlighting both pros and cons.
• •Build trust by providing reliable information and excellent customer service.
• •Address concerns about youth vaping and product safety responsibly.
• •Align the brand with the harm reduction potential of vaping while acknowledging regulatory scrutiny.

Social Perception

A trusted and reliable source for vaping products, committed to quality, compliance, and customer satisfaction.

Copy Examples

• •Discover the Yocan Orbit: a compact and efficient concentrate vaporizer. Experience pure flavor with its coil-less quartz cup.
• •Explore our range of TPD-compliant e-liquids, crafted with quality ingredients and available in various nicotine strengths.
• •At Orbit Vapes, we prioritize your safety. All our products undergo rigorous testing and adhere to UK regulations.
• •New to vaping? Our expert team can guide you through our selection and help you find the perfect device to suit your needs.
• •Stay informed about the latest UK vaping regulations and industry news on our blog. We're committed to providing accurate and up-to-date information.