Brand Tone

Knowledgeable, Supportive, Reliable, Community-Focused, Straightforward and Practical

Brand Values

• •Experience & Expertise
• •Quality & Durability
• •Customer Support & Service
• •Accessibility & Inclusivity
• •Innovation
• •Reliability

Best Practices

• •Prioritize "Expert Advice" and "Support": Always aim to educate and guide the customer, not just sell. Use phrases like "Our experts recommend," "Here’s how to choose," or "Let us help you find." This reinforces their knowledgeable and supportive stance.
• •Highlight Longevity and Trust: Consistently mention their "40+ years of experience" or status as a "WA family-owned" business where appropriate to build credibility and trust.
• •Emphasize "Quality" and "Reliability": Whether discussing their own branded products or global brands, focus on durability, performance, and the reliability of their service and delivery.
• •Speak to a Broad Audience with an Encouraging Tone: Use inclusive language that welcomes everyone from beginners to seasoned athletes. Frame fitness as an achievable goal with their support. For example, "Whatever your fitness level, we have the gear..."
• •Maintain a Balance of Professionalism and Approachability: While demonstrating expertise, ensure the language is clear, easy to understand, and friendly. Avoid overly technical jargon unless explaining specific product benefits to a knowledgeable audience. The tone should be helpful and encouraging, reflecting a local business that cares.

Social Perception

Reliable, long-standing Australian company providing good quality fitness equipment and expert advice; Go-To for Equipment in WA; Helpful for Beginners to Pros

Copy Examples

• •Headline: Your Fitness Journey Starts Here. Expert Advice, Quality Gear. Body: For over 40 years, Orbit Fitness has helped Australians achieve their health goals. Whether you're building a home gym or upgrading your commercial space, our team provides tailored advice and a massive range of world-class equipment. Get started today!
• •Headline: Don't Just Dream About Your Goals. Reach Them with Orbit. Body: From shedding those first few kilos to serious strength training, the right equipment makes all the difference. At Orbit Fitness, we offer durable, innovative fitness solutions and the know-how to get you on the right track. Plus, with local support and Australia-wide delivery, we're with you every step of the way.
• •Headline: Built to Last. Designed to Perform. Supported by Experts. Body: Invest in your health with Orbit Fitness. We meticulously source and develop our extensive range of treadmills, home gyms, and weights to ensure quality and performance. And with our dedicated WA-based service and installation team, you’re never on your own.
• •Social Media Post (TikTok/Instagram): Visual: Quick montage of different people using various Orbit equipment at home. Text: Ready to crush your 2025 fitness goals? 💪 Orbit Fitness has everything you need, from space-saving treadmills to complete home gym setups. Get expert advice and find your perfect fit online or in-store! #OrbitFitness #HomeWorkout #FitnessAustralia #NewYearNewGear
• •Headline (for Commercial Clients): Equip Your Success. Partner with Orbit Fitness. Body: For 35+ years, we've been the trusted partner for commercial gym fit-outs across WA. From 3D planning and premium international brands to expert installation and ongoing support, Orbit Fitness delivers excellence. Let's build your ideal fitness space.