Brand Tone

functional and promotional, with a secondary professional and ambitious tone, largely lacking a friendly or engaging aspect.

Brand Values

• •Accessibility
• •Functionality
• •Connectivity
• •Innovation
• •American-Made

Best Practices

• •Acknowledge and Respond to Customer Feedback: Actively engage with customer comments on social media, both positive and negative. Acknowledging issues and offering solutions can help to shift the perception of poor customer service and show that the brand is listening.
• •Emphasize Value Over Just Price: While affordability is a key selling point, the copywriting should focus on the 'value' customers receive. This includes highlighting specific use cases (e.g., a reliable hotspot for remote work) to demonstrate the product's worth beyond its low cost.
• •Humanize the Brand: Inject more personality into social media posts. Share behind-the-scenes content of the U.S. manufacturing expansion, employee spotlights, or user-generated content (with permission) to build a more relatable and trustworthy brand image.
• •Maintain a Consistent Voice Across Platforms: While the tone on LinkedIn will naturally be more formal than on Instagram, the core brand values of accessibility, functionality, and reliability should be evident on all channels. Avoid the current disconnect between the ambitious corporate narrative and the often-negative customer experience.
• •Be Honest and Transparent in Marketing: Given the existing customer feedback, it's crucial that marketing copy sets realistic expectations. Avoid making claims about 'premium performance' or 'flawless design' if the products are primarily intended to be functional and budget-friendly. Honesty in marketing can build trust and reduce customer dissatisfaction.

Social Perception

Recognized as a provider of budget-friendly mobile devices, but often perceived as low quality and unreliable due to negative customer reviews and inconsistent customer service.

Copy Examples

• •Headline: Orbic Magic 5G: All the Speed You Need, None of the Overdraft. Body: Why pay a premium for 5G? The Orbic Magic 5G delivers blazing-fast connectivity for streaming, gaming, and video calls, all at a price that makes sense. Connect to what matters most, without breaking the bank.
• •Headline: Your Mobile Office is Now Open. Body: With the Orbic Speed X 5G Mobile Hotspot, your team can stay connected and productive from anywhere. Secure, reliable, and easy to set up, it's the smart solution for businesses on the move.
• •Headline: Simple, Reliable, and Ready for Your Day. Body: The Orbic Journey L is for those who want a phone that just works. With its long-lasting battery and easy-to-use interface, it's the perfect companion for staying in touch with loved ones. No frills, no fuss, just clear calls and texts.
• •Headline: From the Classroom to the Living Room, We're Connected. Body: The Orbic Tab 8 is designed for the modern family. Whether it's for online learning, video chats with grandparents, or streaming your favorite shows, this versatile tablet keeps everyone connected and entertained.
• •Headline: Built in the USA. Built for You. Body: We're proud to be expanding our manufacturing right here in the USA. When you choose Orbic, you're not just getting an affordable, quality device; you're supporting American jobs and innovation.