Brand Tone

friendly, community-oriented, and helpful

Brand Values

• •Customer-Centricity
• •Social Responsibility & Ethics
• •Quality
• •Service Excellence
• •Community & Care
• •Innovation & Courage
• •Fairness
• •Value

Best Practices

• •Prioritize "You" over "We": Focus the language on the customer's needs, benefits, and experience. (e.g., "You can find all your favorite..." instead of "We stock...")
• •Use Warm and Approachable Language: Opt for words that are inviting and conversational. Avoid overly technical jargon or very formal phrasing. Think helpful neighbor, not distant corporation.
• •Emphasize Community and Connection: When appropriate, weave in language that speaks to shared cultural experiences, family, and the joy of food in bringing people together, aligning with their "contemporary Indian ambiance" goal.
• •Highlight Solutions and Convenience: Consistently remind customers how Orange Tommy makes their lives easier (e.g., "save time," "delivered to your door," "all your essentials in one place").
• •Maintain Authenticity and Transparency: Reflect the brand's stated values of social responsibility and ethics in communications. If issues arise, address them with honesty and a customer-first approach. This aligns with the idea of "thinking about the benefit of others."

Social Perception

customer-centric and ethical. The direct interactions on their Facebook page suggest a responsive and service-oriented approach to customer queries. The focus on Asian, particularly Indian, groceries suggests they are perceived as a specialized provider for a specific community's needs.

Copy Examples

• •Website Banner: "Fresh Spices, Favorite Snacks, and All Your Desi Essentials, Delivered Fast! Orange Tommy: Your taste of home, right to your door."
• •Social Media Post (Product Feature): "Planning a festive feast or just craving those authentic Indian flavors? 🌶️ We've got you covered! From the freshest produce to the rarest spices, find everything you need at Orange Tommy. What's on your shopping list today? #OrangeTommy #IndianGrocery #HomeCooking"
• •Email Subject Line (Promotion): "Your Weekly Groceries, Sorted! ✨ Special Deals Inside from Orange Tommy."
• •About Us Snippet: "Born from a desire to serve our community better, Orange Tommy is more than just a grocery store – we're your friendly neighborhood partner, bringing quality Asian groceries and a smile, straight to your home. We believe in good food, great service, and looking out for one another."
• •Promotional Ad Copy: "Tired of searching for authentic Asian ingredients? Orange Tommy makes it easy! Thousands of products, 2-3 hour delivery, and a commitment to quality you can taste. Shop now and bring the flavors you love home! [LINK]"