Brand Tone

Elegant, Curated, Knowledgeable, Escapist, Welcoming, Classic, Timeless

Brand Values

• •Quality & Craftsmanship
• •Beauty & Aesthetics
• •Knowledge & Education
• •Unique & Curated Experiences
• •Community Focus
• •Inspiration & Escape

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., elegant, knowledgeable, artistic, welcoming, sophisticated). Include examples of words to use and avoid. This ensures anyone writing copy understands the desired voice.
• •Emphasize Curated Language: Use descriptive and evocative words that reflect the quality and uniqueness of the products. Terms like 'curated,' 'artisanal,' 'bespoke,' 'hand-selected,' 'timeless,' and 'elegant' align with the brand.
• •Highlight Expertise Subtly: Share knowledge and passion through informative descriptions, tips, or by referencing the owner's expertise (landscape architect) without being overly technical or condescending. The aim is to empower and inspire.
• •Maintain Visual & Textual Harmony: Ensure the tone of the copy aligns with the visual presentation on the website and any marketing materials. High-quality imagery of elegantly styled products should be complemented by equally refined language.
• •Storytelling with Heritage: Weave in the story and inspiration behind the 'Orangerie' concept – the historical significance, the idea of a 'jewel box,' and the desire to create an 'escapist's paradise.' This adds depth and reinforces the brand's unique identity beyond just selling products.

Social Perception

As a Destination, High-End/Luxury, Expert & Tasteful, Niche & Specialized, Potentially Intimidating (for some), Limited Online Visibility for Reviews

Copy Examples

• •Headline: Discover the Art of a Cultivated Life. Body: At Orangerie Garden + Home, we believe your space should be a sanctuary of beauty and inspiration. Explore our curated collection of fine botanicals, artisanal home décor, and timeless gifts, each chosen to bring a touch of sophisticated charm to your everyday. Visit us in Millbrook and let us help you cultivate your personal haven. Call to Action: Explore Our Collections / Visit Our Millbrook Store.
• •Headline: Beyond the Bloom: Expert Guidance for a Thriving Garden. Body: More than just a store, Orangerie is a resource for passionate gardeners. From rare plant specimens to elegant European-inspired planters, find everything you need to create your dream garden. Join our upcoming topiary workshop and let owner Anthony Bellomo share his landscape architecture expertise. Call to Action: Learn About Workshops / Shop Garden Essentials.
• •Headline: The Orangerie Philosophy: Where Timeless Design Meets Natural Beauty. Body: Inspired by the grand orangeries of the past, our Millbrook boutique offers a unique selection of home accents and garden treasures. We meticulously source items that embody quality craftsmanship and enduring style, from Christopher Spitzmiller ceramics to unique, hand-picked vintage pieces. Call to Action: Discover Our Featured Artisans / Plan Your Visit.
• •Headline: Elevate Your Entertaining. Curated Tableware & Floral Designs. Body: Create unforgettable moments with exquisite tableware from William Yeoward and bespoke floral arrangements from Orangerie Garden + Home. Our collection is designed to inspire memorable gatherings, infusing your home with elegance and natural artistry. Call to Action: Shop Tableware / Inquire About Floral Design.
• •Headline: Your Winter Garden Sanctuary Awaits. Body: Escape the chill and step into the warmth and wonder of Orangerie Garden + Home. Our greenhouse is a vibrant jewel box, filled with lush plants and unique finds to brighten your home and spirits throughout the season. A curated paradise for every discerning gardener. Call to Action: Find a Gift of Distinction / Experience Orangerie.