Brand Tone

Artistic & Appreciative, Warm & Welcoming, Elevated & Refined, Authentic & Cultured

Brand Values

• •Craftsmanship & Quality
• •Uniqueness & Artistry
• •Enhancing Everyday Moments
• •Customer Connection & Service
• •Cultural Appreciation
• •Beauty & Functionality

Best Practices

• •Develop a Brand Voice Guide: Create a document that outlines the brand's tone (e.g., warm, artistic, refined), key messaging points, preferred vocabulary (and words to avoid), and a persona (if applicable). This ensures everyone writing for the brand is aligned.
• •Focus on Storytelling: Emphasize the narrative behind the products – the artisans, the handcrafted process, the cultural inspiration, and how the pieces can enhance the customer's life. This aligns with their value of "telling a story."
• •Use Sensory and Evocative Language: Describe the textures, glazes, warmth, and beauty of the products. Use words that evoke a feeling of appreciation for artistry and the specialness of everyday moments (e.g., "exquisite," "unique," "cherish," "illuminate," "crafted").
• •Maintain Authenticity and Transparency: Be genuine in your descriptions and communications. If a piece is handcrafted, highlight that and the variations that make it unique. Share information about the artisans when possible.
• •Review and Refine Consistently: Regularly review all marketing copy (website, social media, ads, emails) to ensure it aligns with the established brand tone and values. Get feedback and be willing to adjust as the brand evolves, but always keep the core identity consistent.

Social Perception

High-Quality & Unique Products, Excellent Customer Service, Art Gallery & Boutique Feel, Authentic & Trustworthy, Great for Gifts, Specializes in Japanese Tableware

Copy Examples

• •Transform your Tuesday dinner into a quiet celebration. Our handcrafted ceramics are designed to bring a touch of artistry to your everyday meals, making even the simplest moments feel special. Discover pieces that tell a story, just like the food you lovingly prepare. #OrangeMarketTableware #HandcraftedHome #EverydayElegance #ArtisanMade #TableStories
• •Where Artistry Meets Your Table. Explore unique, handcrafted tableware from global artisans, curated to bring warmth and beauty to your daily rituals.
• •Dear Friends, We're thrilled to unveil a new collection of exquisite ceramics, handcrafted by master artisans in Japan. Each piece carries a legacy of tradition and a touch of modern elegance, perfect for elevating your coffee moments or gracing your dinner table. Explore the collection and find a new treasure to cherish.
• •Make Every Meal a Masterpiece. Tired of the mundane? At Orange Market Tableware, we believe your home deserves pieces as unique as you are. Discover our curated selection of handcrafted plates, bowls, and more, sourced from artisans who pour their heart into every creation. Visit our Irvine boutique or shop online for tableware that inspires. #SupportArtisans #UniqueTableware #HomeDiningRedefined
• •Begin your day embraced by the subtle artistry of our Morning Ritual Mug. Each one is individually hand-thrown by [Artisan Name/Region], ensuring no two are exactly alike. Its gentle curves fit perfectly in your hands, the unique glaze a testament to the potter's skill. More than just a mug, it’s an invitation to pause, sip, and appreciate the beauty in the everyday. Holds 12oz. Dishwasher and microwave safe, though handwashing is recommended to cherish its handcrafted nature.