Brand Tone

Sophisticated, Eco-Conscious, Practical, Personable

Brand Values

• •Sustainability
• •Quality
• •Innovation
• •Customer-Centricity
• •Design Excellence

Best Practices

• •Be Clear About Scent Profile: When referring to the included clay balls, manage expectations by highlighting their odor neutralizing properties and subtle scent, then pivot to the benefit of adding one's own stronger essential oils if desired.
• •Maintain a Solution-Oriented Voice: Position OrangeKube as a better way – a thoughtful solution to the problem of disposable, chemical-laden air fresheners.
• •Emphasize eco-friendliness and reusability in all communications.
• •Showcase the sleek and modern design of the product through high-quality visuals.
• •Engage with customers on social media platforms, especially TikTok, to build a personable brand image.

Social Perception

Perceived as a brand with positive design appeal, appreciated for eco-friendliness and reusability, and seen as a small, approachable business with good gift potential.

Copy Examples

• •Experience the OrangeKube difference – where thoughtful design meets sustainable living.
• •OrangeKube: A sleek, reusable air freshener for a better tomorrow.
• •Naturally Fresh: Neutralize odors with our subtly scented charcoal clay balls, or add your own essential oils for a personalized fragrance.
• •Join the OrangeKube family and change the way we consume resources.
• •Discover the perfect blend of design and sustainability with OrangeKube's premium aluminum diffuser.