Brand Tone

informative, encouraging, and approachable

Brand Values

• •Efficacy & Quality
• •Transparency
• •Customer Well-being/Self-Care
• •Natural/Gentle (Potential)
• •Accessibility/Inclusivity (Potential)

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's tone (e.g., "We are knowledgeable but not preachy; encouraging but not pushy; friendly but still professional"), list do's and don'ts, and provide examples.
• •Focus on "Heal" and Positivity: Consistently weave in language that evokes restoration, health, care, and positive transformation. Avoid overly clinical or fear-based marketing.
• •Prioritize Clarity and Simplicity: Skincare can be complex. Explain ingredients and benefits in an easy-to-understand, approachable manner. Avoid jargon where possible, or explain it clearly.
• •Emphasize Benefits Over Just Features: While listing key ingredients (features) is important, always connect them back to the tangible benefits for the customer's skin and well-being (e.g., "Contains Hyaluronic Acid *to deeply hydrate and plump your skin*").
• •Engage Authentically: When interacting on social media or responding to reviews, maintain the established brand tone. Be empathetic, helpful, and genuine in all communications. Train anyone writing on behalf of the brand to embody this voice.

Social Perception

trustworthy, effective, and caring provider of skincare solutions

Copy Examples

• •🍊 Reveal your inner glow! Our Vitamin C Radiance Serum is packed with antioxidants to help brighten and even out your skin tone. Gentle enough for daily use, powerful enough to see results. Ready to let your skin heal and shine? ✨ #OrangeHeal #SkincareGlow #VitaminC
• •Tired of dull, stressed-out skin? Discover the Orange Heal difference. We believe in gentle yet effective care to restore your skin's natural vitality. Healthy skin is happy skin.
• •Did you know Niacinamide is a skincare superhero? 🦸‍♀️ It helps reduce redness, minimize pores, and improve your skin barrier. Our [Product Name] features Niacinamide to help your skin heal and thrive. Learn more on the blog! #SkincareTips #IngredientSpotlight #OrangeHeal
• •What's your biggest skincare challenge right now? We're here to help you find solutions and heal your skin concerns. DM us or share below! 👇 #OrangeHealCommunity #SkincareSupport
• •Your Path to Radiant Skin Starts Now ✨ (+ A Little Treat Inside!)