Brand Tone

Friendly and Approachable, Supportive and Community-Focused, Positive and Optimistic, Transparent and Honest, Energetic and Vibrant

Brand Values

• •Health and Wellbeing
• •Plant-Based and Natural
• •Sustainability
• •Quality
• •Accessibility and Support
• •Customer-Centricity
• •Innovation

Best Practices

• •Embrace Positivity and Enthusiasm: Always frame messages in an uplifting and encouraging way. Use exclamation marks judiciously to convey genuine excitement. Focus on benefits and positive outcomes (e.g., "feel good," "more energy," "achieve your goals").
• •Keep it Simple and Clear: Avoid overly technical jargon or complicated language. Explain product benefits in a way that is easy to understand for everyone, regardless of their fitness or nutrition knowledge. Use short sentences and clear calls to action.
• •Be Genuinely Supportive and Empathetic: Write as if you're talking to a friend who needs encouragement on their health journey. Acknowledge potential struggles but focus on solutions and support offered by the brand.
• •Highlight "Plant-Based" and "Natural" Authentically: Consistently weave in keywords like "plant-based," "vegan," "natural," "no artificial sweeteners," but do so in a way that feels organic to the message, not forced. Explain *why* this is a benefit (e.g., better digestion, kinder to the planet, clean fuel).
• •Foster a Sense of Community: Use inclusive language ("we," "us," "together," "Orangefitters"). Encourage interaction, ask questions, and reference user experiences (with permission) to show that the brand listens and values its customers. Use emojis like 🌱 and 🧡 where appropriate to add warmth and reflect the brand's identity.

Social Perception

Positive, Trustworthy, Healthy Choice, Community-Oriented, Good Value (for quality)

Copy Examples

• •Headline: Kickstart Your "More Better Days"! Body: Tired of blah? Fuel your body with Orangefit® plant-power and feel the difference. Deliciously simple, naturally effective. Your journey to a healthier, happier you starts now! #Orangefit #VeganProtein #HealthyLiving
• •Headline: Taste the Goodness, Feel the Boost! Body: Who said plant-based can't be packed with flavour AND results? Our community knows the secret! Orangefit®: 100% natural, 0% compromise. Join thousands of happy Orangefitters today! [Link to product/community page] #PlantPower #FeelGoodFuel
• •Headline: No Nasties, Just Pure Plant Power. Body: We believe in keeping it real. That’s why our shakes are free from artificial sweeteners and anything you can’t pronounce! Just clean, effective nutrition to help you smash your goals. What's your Orangefit® favourite? #CleanEating #VeganFit #OrangefitDE
• •Headline: Your Daily Dose of Sunshine (and Protein!) Body: Brighten up your routine with Orangefit®! Whether it's a morning shake or a post-workout refuel, we’ve got the plant-based goodness to keep you shining. Easy, tasty, and oh-so-good for you. #MoreBetterDays #PlantBasedGoodness
• •Headline: Join the Orangefit® Family! 🧡 Body: It's more than just protein; it's a lifestyle. Get inspired, share your journey, and let us support you every step of the way. Because healthy living is better together. Explore our community & recipes! #OrangefitCommunity #HealthyTogether #VeganGermany