Brand Tone

aspirational, stylish, and creative

Brand Values

• •Quality and Craftsmanship
• •Individuality and Self-Expression
• •Innovation and Creativity
• •Positivity and Confidence
• •Australian Identity

Best Practices

• •Embrace Vibrant & Evocative Language: Use descriptive words that convey creativity, style, and confidence (e.g., "dazzle," "vibrant," "unique," "fearless," "elegant," "innovative").
• •Highlight Individuality: Craft messages that empower customers to express their personal style and stand out.
• •Showcase Australian Inspiration: Subtly weave in references to Melbourne's art scene or Australia's natural beauty where appropriate, reinforcing the brand's origin and design inspiration.
• •Maintain a Positive and Uplifting Voice: Ensure copy inspires and instills a sense of confidence and joy in the brand and its products.
• •Focus on Quality and Design: Consistently emphasize the craftsmanship, unique designs, and high-quality materials of the products.

Social Perception

a trendy and fashionable brand offering unique accessories. They are seen as a lifestyle brand that stands for positivity, creativity, and fearless self-expression

Copy Examples

• •Define your style. Discover unique, handcrafted jewelry and handbags from Orange Cube, where Melbourne's artistry meets contemporary design.
• •More than an accessory, it's a statement. Express your individuality with Orange Cube's vibrant collection – designed to inspire confidence and turn heads.
• •Elegance, redefined. Elevate your everyday with Orange Cube's exquisitely crafted pieces, blending timeless quality with modern Australian style.
• •Unleash your inner creative. Orange Cube offers forward-thinking designs that celebrate fearless self-expression and the joy of unique style.
• •Inspired by Australia, designed for you. Experience the colour, class, and craftsmanship of Orange Cube – your new staple for every occasion.